Analog – Digital – Hybrid

Analog
Digital
Hybrid

Spatial Experiences since 1986.

Markgraph stages “Ode to Democracy”
Live Show, Urban Intervention | Culture | Event, Communication, Curation | Tourismus+Congress GmbH Frankfurt am Main

AN ODE TO DEMOCRACY

Open-air orchestration: 175 years of the Paulskirche constitution

VIESSMANN ISH appearance designed by Markgraph agency
2023 trade fair, brand experience & showroom, live show | exhibit design, communication, graphic design | Viessmann

Viessmann at the ISH 2023

Solutions for the Energy Transition

Viega World concept by Atelier Markgraph
Exhibition, Brand Experience & Showroom, Visitor Centre | Exhibit Design, Software Development, Corporate Identity, Graphic Design | Viega

Viega World – Seminar Center of the Future

KNOWLEDGE, FASCINATION AND BRAND EXPERIENCE

Vorwerk Factory Tour by Atelier Markgraph
2023 plant tour, brand experience & showroom | exhibit design, communication, software development, graphic design | Vorwerk

Vorwerk Factory Tour

A JOURNEY TO THE HEART OF PRODUCTION

PLCnext Technology at the SPS 2022
TRADE FAIR, BRAND EXPERIENCE | COMMUNICATION, ARCHITECTURE, GRAPHIC DESIGN | MEDIUM-SIZED COMPANIES | PHOENIX CONTACT

PLCnext Technology at the SPS 2022

VIRTUAL ATMOSPHERE - A REAL SPACE FOR A DIGITAL CROWD

Museum at the Rapunzel Visitor Centre
2022 visitor centre, brand experience & museum | scenography, exhibit design, graphic design, communication, storytelling, exhibition | Rapunzel | luminous green

A Museum in the RAPUNZEL WORLD

A DECLARATION OF LOVE FOR ORGANIC

2022 exhibition | scenography | graphic design | exhibit design | film | curation | culture | Jewish Museum Frankfurt |

Exhibition "Revenge" at the Jewish Museum

About history and fantasy

The MOMEM as a space of experience: my house is your house
2022 strategy, corporate identity, curation, scenography | culture | Friends of Momem e.V.

The MOMEM as a space of experience:

my house is your house

2022 installation, exhibition | strategy, scenography, graphical design, communication | culture | Evangelische Akademie Frankfurt

I NEVER TOLD YOU at the Evangelische Academy Frankfurt

A light installation

2021 trade fair, urban intervention, event | strategy, communication, scenography, event, curation, exhibit design, software development, film | mobility | Mercedes-Benz

The new potential of the IAA Mobility 2021

A new brand debut at the Odeonsplatz in Munich

2021 trade fair | scenography, communication, exhibit design, software development | mobility | Mercedes-Benz

The new potential of the IAA MOBILITY 2021

Brand staging at the Summit in Munich

Balance between Viega brand and knowledge space
2021 | EXHIBITION DESIGN | VIEGA SEMINARCENTER | ATTERSEE | BRAND SPACE

Balance between brand and knowledge space

2021 | Historisches Museum | Green Spaces Frankfurt

Urban Green

Frankfurt Garden Delight

2021 | Exhibition | Junges Museum | Children

Urban Green

Environment, Climate & You

2021 Historisches Museum | sustainability | Frankfurt

Urban Green

Gardening Now!

Future mobility - more than a reflection of images of the future
2021 | EXHIBITION DESIGN | MERCEDES-BENZ MUSEUM | STUTTGART | ADVENTURE PARCOUR

Future mobility -

more than a reflection of images of the future

“Guest worker” monument: Impulses for a common history
2021 | URBAN INTERVENTION | CITY OF FRANKFURT AM MAIN | StTREET ART

“Guest worker” monument:

Impulses for a common history

2021 | MODULAR STUDIO DESIGN | ZDF WINTERSPORT | TV LIVE FORMATS

Modular studio design for live TV formats

Sustainable luxury set in scene at Auto China 2021
2021 | Vehicle Staging | Mercedes-Benz | Shanghai

Sustainable luxury set in scene –

Mercedes-Benz at Auto China 2021

Networking toolkit for Mercedes-Benz: Connecting people
2019 exhibit design| Mercedes-Benz| EQnight | Amsterdam

Networking toolkit for Mercedes-Benz:

Connecting people

Made with PLCnext Technology: customer experiences at the SPS 2019
BRAND EXPERIENCE | PHOENIX CONTACT | SPS 2019 | NUREMBERG | LUMINOUS GREEN

Made with PLCnext Technology:

customer experiences at the SPS 2019

Drone show “Constellations” celebrates the New Old Town of Frankfurt
2019 | EVENT | TOURISMUS+CONGRESS GMBH | FRANKFURT AM MAIN | DRONE SHOW

Drone show “Constellations” celebrates the New Old Town of Frankfurt

Visitor experience: Beyond the Car - the Future of Mobility
2019 | VISITOR EXPERIENCE | MERCEDES-BENZ | IAA | FAIR FRANKFURT

Visitor experience:

Beyond the Car – the Future of Mobility

Anniversary exhibitions and the Schopenhauer Studio
2020 | EXHIBITION | SCHOPENHAUER-GESELLSCHAFT | UNIVERSITÄTSBIBLIOTHEK J.C. SENCKENBERG | FRANKFURT AM MAIN

The revolutionary principle:

two anniversary exhibitions and the Schopenhauer Studio

House of Play: an interactive pop-up parcours for Magnum
2019 | BRAND EVENT | POP-UP PARCOURS | UNILEVER – MAGNUM | BERLIN ELISABETH-KIRCHE | VIENNA PALMENHAUS | CROSSMEDIA

House of Play:

an interactive pop-up parcours for Magnum

Mercedes-Benz EQ roadshow in festival format
2019 | BRAND EXPERIENCE | ROADSHOW | MERCEDES-BENZ EQ | EUROPE | LUMINOUS GREEN

Mercedes-Benz EQ roadshow in festival format

Change of perspective at the ISH 2019: Viessmann's Partnership Lane
2019 | BRAND EXPERIENCE | VIESSMANN | ISH 2019 | MESSE FRANKFURT | AUGMENTED REALITY

Change of perspective at the ISH 2019:

Viessmann’s Partnership Lane

What's Your Utopia? Asks the Trend Space at Heimtextil 2019
2019 | EXHIBITION | FRANKFURT FAIR | HEIMTEXTIL

What‘s Your Utopia? Asks the Trend Space at Heimtextil 2019

Immerse ourself in digital worlds
2018 | Phoenix Contact | SPS 2018 | Augmented Reality

Immerse ourself in digital worlds:

virtual reality show for PHOENIX CONTACT

Swarm intelligence in action at the Finanz Informatik convention
2018 | SCENOGRAPHY | FINANZ INFORMATIK GMBH & CO KG | FAIR FRANKFURT

Swarm intelligence in action at the Finanz Informatik convention

Corporate experience for the gkk DialogGroup in the House of Dialogue
2018 | CORPORATE EXPERIENCE | GKK DIALOGGROUP | FRANKFURT AM MAIN

Corporate experience for the gkk DialogGroup in the House of Dialogue

Ladies’ Choice! - A special exhibition dedicated to 100 Years of voting rights for women
2018 | EXHIBITION DESIGN | HISTORISCHES MUSEUM | FRANKFURT AM MAIN

Ladies’ Choice! - A special exhibition dedicated to 100 Years of voting rights for women

The new studio set design for the ZDF format WISO ensures greater audience proximity
2017 | TV-SET-DESIGN | ZWEITES DEUTSCHES FERNSEHEN | WISO | MAINZ

The new studio set design for the ZDF format WISO ensures greater audience proximity

A new user experience: big, playful, flexible
2018 | EXHIBIT DESIGN | MERCEDES-BENZ | USER CENTRICITY

A new user experience:

big, playful, flexible

Built excellence as a corporate architecture statement for Investa at Expo Real 2017
2017 | BRAND EXPERIENCE | INVESTA HOLDING GMBH | EXPO REAL | TRADE FAIR MUNICH

Built excellence as a corporate architecture statement for Investa at Expo Real 2017

A dialogue platform for Mercedes-Benz at the IAA 2017
2017 | BRAND EXPERIENCE | MERCEDES-BENZ | IAA | FAIR FRANKFURT

A dialogue platform for Mercedes-Benz at the IAA 2017

Media installation for the Vitra Ampelphase
2017 | MEDIA INSTALLATION | URBAN INTERVENTION | VITRA GMBH | FRANKFURT AM MAIN

Media installation for the Vitra “Traffic Light Phase 8”:

the “Heimatgenerator”

A new TV set design for ZDF Sport: The "media fan curve"
2017 | TV SET DESIGN | ZDF SPORTS FORMATS | DIGITAL-ANALOG TOOLBOX

A new TV set design for ZDF Sport:

The “media fan curve”

Customer Journey for Viessmann at the ISH 2017
2017 | CUSTOMER JOURNEY | VIESSMANN | ISH | FAIR FRANKFURT | AUGMENTED REALITY

Customer Journey for Viessmann at the ISH 2017

Liebieghaus exhibition Athens - Triumph of Imagery
2016 | EXHIBITION | LIEBIEGHAUS | FRANKFURT AM MAIN | MYTHOLOGY

Liebieghaus exhibition “Athens - Triumph of Imagery”

The exhibition set for Union Investment conveys the courage to develop one's own fortune
2017 | EXHIBITION ON TOUR | EXHIBIT DESIGN | UNION INVESTMENT | GERMANY & AUSTRIA

The exhibition set for Union Investment conveys the courage to develop one’s own fortune

The AR show “Mercedes Live!“ at the IAA 2015 via Spidercam
2015 | BRAND EXPERIENCE | MERCEDES-BENZ | IAA | FRANKFURT AM MAIN | AUGMENTED REALITY

The AR show “Mercedes Live!“ at the IAA 2015 via Spidercam

Adventure and experience trail MINISCHIRN awakens untamed creativity
2014 | Schirn Kunsthalle Frankfurt

Adventure and experience trail MINISCHIRN awakens untamed creativity

Interior design as homage to Margarete Schütte-Lihotzky
2012 | INTERIOR DESIGN | MARGARETE RESTAURANT | FRANKFURT AM MAIN

Interior design as homage to Margarete Schütte-Lihotzky

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