2021

LSTNR

THE FUTURE OF RETAIL

Back to project overview

What will the retail of the future look like? Which role will the retail play in the urban environment? What significance does a community have in this context? How will physical and digital experiences intertwine? The concept for LSTNR creates a vision of a future, constantly changing retail multiverse.

 

The challenge

LSTNR aims to be a progressive platform that provides a stage for visionary ideas, brands and products, their community and a wide variety of current topics.

 

Our approach

Collaboration on a holistic concept that dynamically combines the elements of space, brand as well as product staging, organism, story, community, campaign/PR and digital ecosystem.

Skills

Concept design, experience, media, space and storytelling

In social media

Group 15 Created with Sketch.
f_logo_RGB-Blue_1024 3 Created with Sketch.
ic_linkedin Created with Sketch.

Awards:

LSTNR – A SPACE FOR A NEW MINDSET

The concept for LSTNR creates a vision for the retail of the future. The basic idea: LSTNR follows the idea of evolution and behaves like a living, constantly evolving organism. An organism that combines the principles of listening, learning and creating. As a brand, LSTNR wants to create a space for forward-looking ideas and a conscious and open mindset. A space for next-generation products, for a progressive community and for brands that share these convictions. At the same time, a broad spectrum of topics should be brought to life: from nature and sustainability, culture and science to technology, robotics and artificial intelligence.

‘LSTNR is about more than commerce and shopping. It should be a multi-layered, lively combination of the most diverse aspects and topics from all areas of life. Experiences from the virtual world are combined with experiences from real life. LSTNR should be a flowing system in which everything merges into one unit.’

Stefan Weil
CCO

BRAND WORLDS | CULTURE & SPORTS, LIFESTYLE, TRADE & GASTRONOMY | CONCEPT & STRATEGY
Credits

Client: LSTNR GmbH, Frankfurt am Main

Strategy and brand development: Kemmler Kemmler, Berlin

Film: Chris Gerster, Frankfurt am Main