Atelier Markgraph

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Interior design by Atelier Markgraph for exclusive boxes in the VfB Stadium

Frankfurt/Stuttgart, 22 May 2024 – Atelier Markgraph has been responsible for the new concept and interior design of the VIP boxes of Mercedes-Benz and Mercedes-Benz Bank in the MHPArena in Stuttgart. The spatial concept is inspired by the idea of a “private club”, combined with the luxury and comfort of an elegant hotel suite.

The two-year renovation of the MHPArena in Stuttgart was completed at the end of March 2024. The Mercedes-Benz and Mercedes-BenzBank VIP boxes also received a new look as part of the renovation work.

Brand experience in a small space

The two newly designed Club Suites, measuring 55 and25 square metres, offer guests a special quality of stay and create a stylish setting for special occasions –whether sporting or concert events or meetings with clients.

The interior design is characterised by high-quality materials and surfaces, comfy furniture, an individual lighting concept and the most up-to-date audio and video technology.

Surprising accents and sophisticated branding

Natural materials such as wood and natural stone as well as discreet accessories create a cosy atmosphere. Accentuated colour schemes and unusual material contrasts create simple elegance and support the special ambience. Subtle reliefs and stylised patterns lend the rooms a confident style. High-quality and durable materials in combination with well thought-out design solutions enable long-term and sustainable use of the rooms.


Client: Mercedes-Benz AG und Mercedes-Benz Bank AG, Stuttgart

Concept, planning, interior design, graphic design, construction management, AV installation: Atelier Markgraph GmbH

Interior construction: Alfred Kiess GmbH, Stuttgart

Documentation photos: Kristof Lemp, Darmstadt

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Atelier Markgraph stages a spectacular brand presentation at the Auto China 2024 in Peking

Frankfurt/Beijing, 08 May 2024 – Together with the architects from SCAILAB in Stuttgart, Atelier Markgraph has once again realised a spectacular brand presentation for Mercedes-Benz at Auto China 2024 in Beijing.

From April the 25th to May the 4th, Mercedes-Benz presented its range of products and services on a booth area of approximately 1900 square metres. The focus of the stand was on the future topic of electromobility.

The focal point of the trade fair presentation was a 32-meter-wide LED display designed as a large double-leaf door. When open, it offered visitors a fascinating view of the Concept CLA Class with an immersive media show.

Live experience: G-Class drove a 100 percent gradient uphill in reverse gear

Another highlight was the G-Mountain – a stimulated peak that served as a stage for the latest generation of the G-Class with EQ technology. The unique staging was inspired by the Schöckl mountain peak in Graz, Austria, where visitors can test the off-road capabilities of the G-Class for themselves at the G-Class Experience Center. At the trade fair in Beijing, visitors were able to experience live several times a day as part of a show how the G-Class conquered the G-Mountain with a 100 percent gradient, even in reverse gear.

The new G-Class Portal developed by Atelier Markgraph, a gesture-controlled digital application, enabled visitors to take a virtual test drive on the Schöckl, creating a link between reality and the digital world.

The Frankfurt agency Atelier Markgraph was once again responsible for the communication concept of the trade fair appearance, the staging of the media areas, the interactive exhibits and the graphic design.


Client: Mercedes-Benz AG, Stuttgart

Architecture: SCAILAB Fiess Kruse Freie Architekten PartGmbB, Stuttgart

Communication, graphics, staging and exhibits:
Atelier Markgraph GmbH, Frankfurt am Main

Lighting: TLD Planungsgruppe GmbH, Esslingen

Documentation photos: Mercedes-Benz China

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Atelier Markgraph designs the PLC presentation for the PLCnext Technology Ecosystem for Phoenix Contact

Frankfurt, 11 December 2023 – From 14 to 16 November, the automation industry met in Nuremberg for the international trade fair SPS – Smart Production Solutions. Atelier Markgraph designed and realised the presentation of the PLCnext Technology Ecosystem for Phoenix Contact, the leading German company for electrical and automation technology. Under the claim “Innovate, Collaborate, Create Impact Now”, collaboration was at the centre of the presentation.

The latest trends and developments in the automation industry – this was once again the focus of this year's SPS in Nuremberg. The trade fair presented solutions for a wide range of work areas to over 50,000 visitors and offered a platform for dialogue with developers of automation solutions. The topics of exchange and co-operation were at the top of the agenda for Phoenix Contact this year. The central theme of collaboration also characterised the design of the trade fair presentation.

Transparent architecture with acrylic glass

Correspondingly, the large workshop area formed the centrepiece of the 180 square metre special area. The focus on communication was continued and expanded by numerous work areas spread across the stand area. The atmosphere, dramaturgy and architecture of the stand were designed to bring visitors and experts into dialogue. The colourful, transparent architecture made of acrylic glass provided an eye-catching design element. It allowed an unobstructed view over the entire stand area and at the same time provided areas for individual discussions.

High-tech beehive as a community project

The presentation of the Beehyve community project was met with particularly great interest. Visitors of the stand were able to find out how the data obtained from the comprehensive investigation and digital recording of a beehive can be transferred to a wide range of industrial applications. The resulting projects, including artificial intelligence, cloud and edge computing as well as a digital twin, could be discovered and discussed at the stand. A sweet extra: the honey collected by the bees - filled into small jars - was also presented at the stand.

Visual storytelling

Atelier Markgraph developed a combined design to visualise the main content and make the dynamics and flexibility of the ecosystem tangible: the interplay of fixed typographic and graphic elements on the walls with moving media productions. For the viewer, this created the impression of standing in front of a kind of gap text that develops into a continuous story through the changing image and text content on the monitor.

The typographically designed exterior walls of the trade fair stand were also an eye-catcher. The words of the trade fair claim "Innovate, Collaborate, Create Impact Now", which were repeated on the walls in a large and staggered format, had a strong long-distance effect.

For Atelier Markgraph, it was the fifth SPS trade fair appearance in a row that the Frankfurt agency was able to design and realise for Phoenix Contact.


Client: Phoenix Contact Electronics GmbH, Bad Pyrmont

Graphic production / space-defining elements & furniture: Leko Grafik Produktion, Schorndorf

Sound: Wolfram Gruss | Custom Sound Production and Licensing, Aschaffenburg

Photo documentation: Kristof Lemp, Photography & Digital Imaging, Darmstadt

Film documentation: Christian Gerster, Multimedia Director

Programming: wirmachenbunt GmbH & Co. KG, Hamburg

Lighting design: Raphael Demonthy, Sunrise Studios GmbH, Berlin

Light & sound equipment: Production Resource Group AG (PRG), Berlin

Video technology: Hibino Deutschland GmbH, Oststeinbek

Motion design: Matthias Schilder, Frankfurt am Main

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Atelier Markgraph designs immersive spatial staging at the IAA Mobility

Frankfurt, 26 October 2023: Atelier Markgraph, in cooperation with jangled nerves and team x, designed the IAA MOBILITY appearance for Mercedes-Benz AG. Under the motto "Defining Class since 1886", a surprisingly colorful staging and interactive elements around the future topic of electromobility inspired the visitors.

A bright red cube, accessible over two floors, formed the striking focal point in the Apothekenhof of the Munich Residenz. The entire range of the current and future portfolio of electric and electrified vehicles across all brands was presented.

Among them was a genuine world premiere: the Concept CLA Class. An impressive staging was created for this highlight. The entire interior of the two-storey cube celebrated the star of the brand presentation with an intensely immersive spatial staging.

With an emotional presentation of sound, spherical light sculpture and LEDs, the 12-minute show was one of the most popular social media motifs.

Gesture-controlled exhibits impart knowledge

The aim of the entire presentation was to give visitors an understanding of the advantages of electric driving. In addition to extensive dialog offerings, there were also numerous opportunities to engage with the content digitally and interactively. The "Portals" developed by Atelier Markgraph, a new generation of body- and gesture-controlled exhibits that allow knowledge to be conveyed in a playful way, were also used. With the "Portals", visitors can intuitively navigate through the application using their body movements.

B2B presence on the exhibition grounds

The second venue, also designed by Atelier Markgraph with jangled nerves and team x, was the presentation on the exhibition grounds, which was aimed exclusively at a specialist audience. Mercedes-Benz AG presented itself to the B2B audience with inviting opportunities for dialogue and consultation, top-class international expert presentations and interactive exhibits.

Throughout the trade fair, Mercedes-Benz offered events for all age groups. These included the evening program curated by Atelier Markgraph with live music by jazz pianist Matti Klein and Israeli artist J. Lamotta. Other highlights included special guided tours for children and the popular selfie spot with the big star.

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v.l.n.r.: Christoph Diederichs, Antonia Eisert, Lars Uwe Bleher, Stefan Weil, Jennifer Ussner, Sarah Roßbach, Tom Schubert, Sebastian Bausch
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Atelier Markgraph introduces management level

Frankfurt, September 4, 2023. The Frankfurt agency Atelier Markgraph is restructuring and introducing a new management level. In addition to the established management team of Lars Uwe Bleher, Tom Schubert, and Stefan Weil, the team is complemented by five individuals in operational and strategic management roles.

The "agency for spatial communication" was founded in 1986 in the Markgrafenstraße, Frankfurt am Main. The last major management change occurred in 2017 when, during a generational shift, Atelier reformed with Lars Uwe Bleher, Tom Schubert, and Stefan Weil.

Now, the Frankfurt agency is responding to changing structures and conditions by introducing an executive management level for the first time.

Tom Schubert, CFO, on the expectations: "From the restructuring we expect a shared, broad, and above all, lived responsibility within the team, goal-oriented decisions, and efficient processes. Ultimately, we aim to relieve the management in day-to-day operations to successfully address the diverse challenges in an ever-changing environment."

Dual leadership for operational project business

Antonia Eisert (36) has been with Markgraph for 15 years. In the management team, the business economist (B.A.) forms a dual leadership team with Sebastian Bausch (40). The graduate engineer in architecture has been with the company since 2010 and, like Eisert, has already managed numerous major projects. The two are jointly responsible for the operational project business.

Management for Personnel

Sarah Roßbach (46) represents the heart of the agency: the employees. The interior designer initially worked in the project area for 13 years. Since 2017, she has been responsible for human resources and personnel development. She now also formally represents HR issues as a member of the operational management team.

Strategic Future Topics: New Business and Digitization

Two key strategic topics for the future will be the focus of an expanded management team. Firstly, the client side with New Business and Business Development, for which Jennifer Ussner (44) is responsible. The business administration graduate has been with the company since 2018.

Secondly, the mammoth topic of digitalization, which in its many different facets will in future be under the management of Christoph Diederichs (35), B.A. in Digital Media / Interactive Media. He has been working at the agency since 2012 and brings with him broad expertise in the field of interactive experience and digital platforms.

Atelier Markgraph partner Prof. Lars Uwe Bleher: "The agency has grown in recent years and, with a team of almost 85 colleagues, has reached a size where it makes sense to reorganize the management topics. In future, Stefan Weil and I will have more space and time to exchange ideas with the creative people in the company and thus for the creative result."

New Work and Flat Hierarchies for Creative Excellence

The studio in Frankfurt's Gallus district has been undergoing a spatial redesign since the beginning of the year. We are moving away from fixed workstations towards a non-territorial concept with a variety of spaces that ensure a lively interaction between the interdisciplinary teams. The organizational change fits perfectly into this process.

CCO Stefan Weil: "It is time to break up structures, open up and allow a new generation to participate in setting the course for the future. Above all, we are delighted that three women are strengthening the upper management level."

About Atelier Markgraph

Atelier Markgraph GmbH is an internationally active agency for planning, creative and design services based in Frankfurt am Main. The company was founded in 1986 as an "agency for spatial communication" in Markgrafenstraße in Frankfurt am Main. Atelier Markgraph supports its clients from the fields of culture, business and science in the creation of immersive experiences.

An interdisciplinary team of almost 85 people translates central themes and brand messages into tangible scenographies and spatial narratives that encourage discussion and dialog.

Since the generation change in 2017, Lars Uwe Bleher, Tom Schubert and Stefan Weil have formed the management trio, which was expanded in 2023 to include a management level consisting of Sebastian Bausch, Christoph Diederichs, Antonia Eisert, Sarah Roßbach and Jennifer Ussner.

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ADC Awards 2023: Silver, bronze and award for Atelier Markgraph

Frankfurt, June 20, 2023 - At this year's Art Directors Club (ADC) competition, three submissions from Atelier Markgraph were honored with awards. A project for organic pioneer Rapunzel scored twice with silver and bronze. A factory tour designed for Vorwerk also received an award.

On June 16, the most important German creative awards were presented for the 59th time in Hamburg as part of the ADC Festival. Thirty ADC juries in their six specialist areas judged the entries with more than 9,300 components.

Silver for the "Rapunzel Welt" visitor center

The Rapunzel Welt in the Allgäu region was awarded one of the coveted silver ADC nails in the Spatial Experience/Exhibition for Brand/Museum category. According to the ADC, the award stands for "work that sets standards in its category".

The main criterion for the construction of the organic pioneer Rapunzel was resource-conserving construction with a return to the traditional building methods of regional craftsmanship. The triad of building, understanding and enjoying connects inside and outside. The architecture of haascookzemmrich STUDIO 2050 follows the principles of an ecologically sound circular economy.

This was also appreciated by the jury, which justified its award as follows: "The Rapunzel World creates a concise and positive image for the brand, which accompanies visitors on all levels of experience, lets them feel Rapunzel's passion for organic products and also awakens this passion in visitors. The work is particularly impressive with an innovative and standard-setting sustainability concept for the building, which impressively underlines the brand's claim.

Bronze for the Rapunzel Bio-Museum

The Bio-Museum in Rapunzel Welt was awarded a bronze ADC nail in the Spatial Experience/Exhibition for Subject/Exhibition category and, according to the ADC, "stands for extraordinarily creative work in its respective category".

Uta Brinksmeier from Atelier Markgraph on the exhibition, where  she was responsible for production management: "Our aim with the exhibition for Rapunzel is to provide information beyond our own backyard. Every day, we decide for ourselves which world we want to live in: With every purchase we make, we influence whether food is valued, ecosystems are preserved and people are paid fairly. Because in the end, it's not just a question of taste, but literally paves the way for a whole attitude towards life."

Award for Vorwerk Factory Tour

The competition criteria state that an award is given "for a work that meets the demanding ADC criteria." The Vorwerk Factory Tour received the award in the Spatial Experience/Exhibition Craft/Space Staging category.

The factory tour offers interactive and informative insights into the production processes and technologies at the Wuppertal site. The fifteen stations are located in the middle of the production halls and actively involve visitors with numerous hands-on objects.


Rapunzel World Visitor Center

Client: Rapunzel Naturkost GmbH, Legau

Architecture visitor center: haascookzemmrich STUDIO 2050, Stutt-gart

Landscape architecture: Ramboll Studio Dreiseitl GmbH, Überlingen

Lighting design: Belzner Holmes, Stuttgart

General contractor construction: Gebr. Filgis GmbH & Co. KG

Photos: Rapunzel Naturkost, Uta Brinksmeier

Rapunzel Organic Museum

Client: Rapunzel Naturkost GmbH, Legau

Exhibition concept, communication, graphic and exhibit design: Ate-lier Markgraph GmbH

Exhibition construction: Möslang, Leutkirch

Tree sculpture: Allgäugast - Kempten

Exhibit construction: Das Schauwerk, Freiberg a. N.

Lighting design: Belzner Holmes, Stuttgart

Media technology: TronicDsign, Betzigau

Graphic production: Eicher Werkstätten, Stuttgart

Ball track: Rotes Pferd, Berlin

Interactive software: Atelier Markgraph with wirmachenbunt, Hamburg

Photo and film documentation: Chris Gerster, Rapunzel Naturkost, Uta Brinksmeier

Vorwerk Factory Tour

Client: Vorwerk SE & Co. KG, Wuppertal

Atelier Markgraph GmbH: Concept, planning, design, communication, staging, realization, conception & creation of interaction software

Execution of graphic production & signage system: Stadelmayer Werbung GmbH, Kirchheim u.T.

Exhibition and exhibit construction: VISAGE Group, Poznan

Photo and film documentation: Kristof Lemp, Nikola Scheibe

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Atelier Markgraph stages an “ode to democracy” with water projections

Frankfurt, May 23, 2023. On the occasion of the St. Paul's Church Festival, Städtische Tourismus+Congress GmbH Frankfurt am Main (TCF) has commissioned the agency Atelier Markgraph to design and implement the accompanying open-air productions for the ceremony. The Frankfurt agency relied on the participation of citizens and the support of top-class artists.

From May 18 to 21, 2023, Frankfurt am Main celebrated St. Paul's Church Festival. St. Paul's Church symbolizes the tradition of a democratic and liberal constitution for the German nation like no other place.

The agency Atelier Markgraph, which has already visualized and dramaturgically organized numerous major exhibitions and events, was commissioned to design the festival program. Thomas Feda, managing director of TCF: “We are delighted that we were able to present an evening highlight on the 175th anniversary of the first freely elected German National Assembly, which duly highlights this event. With Atelier Markgraph, a Frankfurt agency is involved that has made a name for itself with spectacular productions. ”

For the Paulskirchen anniversary, it was important for Markgraph to involve citizens directly in the productions: “Giving the weighty theme a festive setting and making the abstract concept of democracy tangible and tangible was a major task that we developed together with citizens and artists. In the production, buildings, water, people and music became a canvas — artistic and technical refinement created a holistic experience,” says Stefan Weil, managing director (CCO) at Atelier Markgraph.

The Main as a stage

Pontoons anchored at the bottom of the Main formed three projection surfaces, each 25 meters wide and 10 meters high. With 1600 liters of water per minute (6 bar pressure), they produced a water mist, which served as an unusual projection surface.

Complemented by 75 spotlights and 40 loudspeakers, in collaboration with the bright! Studios from Maintal a production that attracts the audience. It took four days to set up the almost twenty minute show, which was performed over two days. Jelena Zickner, technical manager of the project, about the challenges: “From shipping barriers to the involvement of the DLRG, there were numerous framework conditions to be considered for the production. We were unable to control water, wind, weather and public traffic — at open-air events, you have to deal flexibly with uncertainties.”

The artistic process was supported by the artist duo HSI (Katharina Zorn and actress Jasna Fritzi Bauer) and the musician Chima. Faces were projected onto the water fountains to accompany Chima's exclusively composed song, which formed the emotional “chorus of freedom” to the music.

Citizens were involved in the production — the public appeal “Your face for democracy” was followed by numerous people whose faces and statements could be seen as part of the show.

Tens of thousands of visitors to St. Paul's Church Festival watched the show live on site, which was also broadcast by Hessian Radio.

Holistic concept and extended presentation

In addition to the production on the Main, visitors could expect one from the artist duo”HSI“staged lyrical presentation. With the appeal “We are looking for your poem”, the invitation to actively participate was launched long before the actual exhibition. “Everyone can participate — every word counts — all languages are welcome,” is the framework of the call. All submissions were created, arranged and curated by the artist duo who”Hain der Freiheit“. 43 plane trees and St. Paul's Church itself were decorated with over 400 poems by the citizens. Easy to read and expressive, they gave democracy a physical space on St. Paul's Square.

In the overall concept, people, colors, animations, words, music and projections formed a dynamic, immersive kaleidoscope of the concept of democracy.


Client: Tourismus+Congress GmbH Frankfurt am Main

Overall concept, design, presentation: Atelier Markgraph GmbH, Frankfurt am Main

Dramaturgy, text selection, speaker texts: artist duo HSI (Jasna Fritzi Bauer and Katharina Zorn)

Songwriting: Chimaobinna Onyele & Marco Lehmann

Video, motion design, sound concept, visualization, staging: bright! Ltd, Maintal

Photo documentation: Kristof Lemp, Markgraph Studio



Katharina Zorn and Jasna Fritzi Bauer have been working as a duo of artists and writers since 2018.

Since 2019, in addition to lyrical writing, the two have been researching cross-border disciplines in the multimedia sector. In addition to haptic installations, audio and video installations. In 2020, they founded the non-profit association “HEUTESCHREIBEICH e.V.” with the aim of promoting creative and lyrical writing in schools, among others. Instagram: @heuteschreibeich


Chima, actually Chimaobinna Enyiakanwanne Onyele, is a Nigerian-German singer-songwriter and rapper. His parents emigrated to Germany in the 1960s. He was born in 1972 in Frankfurt am Main and also grew up there. His career in the music industry began in the mid-1990s as a member of the rap trio “Otropic T (h) ree”. He celebrated his first major success in 2000 as a member of “Brothers Keepers” with the single “Adriano”, which reached number four in the German charts.

He achieved his breakthrough in 2012 with the solo hit “Tomorrow”. Chima has been successful as a solo artist for many years. With his music, he is committed to greater understanding and respect.

In his songs, he sings about the various scenes of interpersonal encounters as well as social grievances.

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Atelier Markgraph macht den Viessmann ISH-Auftritt zum partizipativen Erlebnis

Frankfurt, April 17, 2023. In March, the International Sanitary and Heating Fair (ISH) took place in Frankfurt. The Frankfurt Agency Atelier Markgraph has designed, planned and implemented the trade fair appearance for its long -time customer Viessmann, solution provider for holistic energy solutions. The sustainably realized status impressed those seeking trade fairs with pioneering heat pump solutions, innovative advisory formats and the "Family Picture", which part of the staging. From 13.03.23 the ISH took place in Frankfurt, the world leading trade fair for building technology, energy technology, air conditioning technology and renewable energies. The family company Viessmann, based in Allendorf in Northern Hesse, offers solutions for heating technology, climate and cooling systems. This year's innovations in the area of ​​heat pumps and climate solutions were presented on an area of ​​1,700 square meters-one of the largest company stands with over 85,000 visitors. & nbsp; Viessmann and Atelier Markgraph have been working together in partnership since 2007. As a lead agency, the Frankfurt experts for communication in the room were not only responsible for conception, project management, design concept and software development, but also developed the catering concept and coordinated as general contractors. The most urgent questions of our time: How do we implement the energy transition together? The family company has a clear answer to this question: only together in partnership and as a family we master the leap into a positive energy future. Therefore, the motto of this year's appearance was "A Familiy for Positive Change". The idea of ​​the large, global family was staged by Markgraph about the "Family Picture"-the central visual and highlight of the exhibition stand: On a 42-meter-long LED screen, the visitor became active part of the family. A photo team photographed the trade fair visitors at different stations. The dynamic, growing family pictures with a spatial depth effect emerged in real time. & Nbsp; Markgraph project manager Sibylle Schneider, account manager Jennifer Ussner and creative director Christoph Alker formed the three-way tip for the project. "With the Family Picture, we wanted to transfer the community idea and the positive mood of optimism visually to the exhibition stand," said Alker. “At the start there was a certain uncertainty as to whether the audience would participate in the photo campaign. But the visitors stood in line to add their image of the big screen. In the end, over 3,500 people participated in the family portrait, a great success! ”, Sumers Jennifer Ussner. & nbsp; With participation in the Family Picture, you also received an access code for the Viessmann member area and to your own portrait photo. In this way, the visitors were able to share and expand the trade fair experience through their social media profiles. ‍Interactive knowledge transfer after four years of the exhibition break it was a happy reunion for exhibiting and visitors. The dialogue and advice options at the Viessmann stand were correspondingly generous and inviting. In order to experience the "positive change" idea, various solutions and cases were staged analogously, digital and hybrid. The four trade fair points were presented at “Explainer stations” developed by Atelier Markgraph. Supported employees from the Viessmann expert team, based on animated display presentations, presented products and solutions to the “new building”, “modernization and heat pump”, “Modernization Hybrid” as well as “trade and municipalities”. The program was optimally supplemented by top -class lectures that took place several times a day in the open “Family Forum” and which were also broadcast online via Viessmann.Live. Family family Viessmann was also represented at the stand and participated in the forum in the forum. Dirk Geißler, Head of Global Channel Marketing at Viessmann, is satisfied with the appearance and the collaboration: “We know that our trade fair appearance is in the best hands with our long -time partner Atelier Markgraph. The creative solutions meet the core of the brand and inspire visitors and employees alike. To get all services from a single source from Markgraph relieves us at the time-consuming trade fair preparations. ”& Nbsp; sustainable stand concept with seasonal-regional catering as a driver of the energy transition, Viessmann placed value on a sustainable stand concept-an area in the studio markgraph from previous projects, z. B. for the organic pioneer Rapunzel, has special expertise. Under the guiding principle “Reduce. Rethink. Reuse. ”Was the subject of sustainability of an integral part of all sub -projects even in the earliest conception phase. For example, reinstatrated, recyclable floor coverings were used. A large part of the furniture comes from the Viessmann restaurant in Allendorf. The modular stand system is designed for re -insert. Seasonal plants such as cedar and pine, which were obtained from a regional tree nursery as rental plants, served as greening of the stand. As a signature drink at the booth, there was a specially developed orchard spritzer with apples from Hessian orchards. & nbsp; In addition to tasting in the exhibition center, the exhibition stand turned to a blackboard over 50 meters long, on which VIPs and partners at the "family table" could end the day with new interpreted Frankfurt cuisine. Markgraph Partner Lars Uwe Bleher: “To stage the family company Viessmann with his important and innovative solutions in the room, we are always happy. Thanks to the over 15 years of cooperation, we know the brand core in particular depth. The openness to courageous ideas, coupled with the ascertainment and agility for which the brand and its protagonists stand, is an exciting combination. We are grateful for the trust of being able to contribute our entire expertise from conception, design, project management to sustainable implementation for the socially relevant future topics. ”For Viessmann, ISH 2023 was a complete success. The many thousands of family pictures portraits also existed beyond the fair and remind the visitors for a long time of the first big reunion after the pandemic break. & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; & nbsp; ϕfotos: Kristof Lemp, Schmott Studios & nbsp; & nbsp; ‍Creditscutger: Viessmann Climate Solutions SE, Allendorf Overall concept, design and dramaturgy of the staging: Atelier Markgraph GmbH, Frankfurt am Mainstandbau: Mac. Brand Spaces GmbH, Langenlonsheim design, production, programming and implementation of the staging: NSYNK Gesellschaft für Kunst und Technik MBH, Frankfurt am MainMotion Design, Key-Visual: 27 kilometers Entertainment GmbH, Hamburg Sound Concept and Production: Sound Innovation Lab, Berlin Fotodocumentation: Kristof Lemp , Schmott Studio film documentation: Chris Gerster However

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Visionary project in Sauerland: Markgraph develops interactive exhibition concept for Viega World

Frankfurt, April 5, 2023 - After more than four years of construction, Viega World, an innovative training center that combines knowledge, fascination and a holistic brand experience, opened in Attendorn at the end of January. The Frankfurt agency Atelier Markgraph conceived and realized the interactive exhibition concept, the exhibit development and the brand staging. The exhibition presents 90 exhibits and surprising insights that turn the building itself into educational content. A special highlight was created with a media experience space.

With numerous international visitors every year, Viega's training center in Attendorn, Sauerland, is one of the family company's central brand contact points. The global market leader for metal press systems is considered one of the most important technology leaders in the installation industry. Out of 23 seminar centers worldwide, the new training center in Attendorn has set out to set new standards for the entire industry. Atelier Markgraph was involved from the earliest planning phase and, as a leading partner, was entrusted with the overall staging of the training and brand content as well as the exhibition concept.

Interactive experience on 2,800 square meters of exhibition space

The result is a holistic interactive brand experience that offers far more than just a seminar center. Over 90 exhibits, structurally designed insights and a media experience space were created on a total of almost 2,800 square meters of exhibition space. The connecting element and literally the "pulse" of the building is an approx. 18 meter high sculpture with light pulses, made with Viega pipes, which extends over all three floors. Under the motto "making the hidden visible", the building reveals to visitors processes that normally take place unnoticed behind closed walls and floors: see-through recesses in the walls reveal the installation technology and show the "lifelines of the building" in daily use.

Digital twin of the building through BIM integration

Building Information Modeling (BIM) allows all building data to be visualized digitally. Together with RWTH Aachen University, Markgraph developed a way to integrate the entire exhibition planning into the BIM process.

In cooperation with the planning partners, this enabled a continuous exchange via a 3D model, which serves as a digital twin of the building and is visible in augmented reality exhibits and other digital applications.

Markgraph Managing Director Stefan Weil on the implementation of the large-scale project: "What was particularly appealing about Viega World for us was the enormous scope for co-design and the holistic task of being able to help develop not only individual exhibits, but the overall staging of the building from the very beginning. Rarely do we have the opportunity to contribute the full range of our expertise to projects in such a comprehensive and holistic way."

A beacon project for knowledge transfer

Viega World sets new standards for the entire industry and represents a new level of quality in knowledge transfer. With exhibits you can touch and see, the concept developed by Atelier Markgraph brings knowledge to life - exposed systems and digital models of the building illustrate processes and the smallest details that are otherwise hidden behind the wall.

In the end, Viega World is more than just a training center - it is a holistically staged brand space, a "heart of the brand", a place for knowledge, inspiration and fascination.


Client: Viega GmbH & Co. KG, Ennest

Concept, design, planning, realization, general contractor: Ate-lier Markgraph GmbH Frankfurt am Main

Exhibition construction, exhibits: metron eging GmbH, Eging am See

Graphic production: Stadelmayer Werbung GmbH, Kirchheim unter Teck

Visualization: MZ motion design GmbH, Stuttgart

Film production: Monomango GmbH, Berlin

Sound design: Klangerfinder GmbH & Co. KG, Stuttgart

Programming interactive stele: wirmachenbunt GmbH & Co. KG, Hamburg

Signage system planning: sis | sign informations system GmbH, Hamburg

Video, audio and lighting technology: BeWunder GmbH, Berlin

Film documentation: Chris Gerster, Frankfurt am Main

Photo documentation: Kristof Lemp, Darmstadt

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Pressemitteilung: Red Dot Design Award für Drohnen-Show

Atelier Markgraph and Tourismus+Congress GmbH Frankfurt am Main receive the Red Dot Design Award 2019 in the Brands & AMP category; Communication Frankfurt am Main, November 6, 2019 - The drone show "Star pictures - A symphony for the old town of Frankfurt" is with the Red Dot Design Award "Best of the Best" in the Brands & AMP category; Communication was awarded. The Red Dot Design Award is a worldwide renowned design competition and has been awarding the best work in the field of product design and communication design since 1954. In 2019, the International Red-Dot-Jury from 8,600 submissions chose the winners of the year. In addition to the inauguration of the new old town (September 28-30, 2018) Passages for a multimedia homage to Frankfurt. In the narrative center of choreography, which took place over the nightly main between the iron bridge and Untermainbrücke, in addition to outstanding personalities and figures of the city, there were also formative events and Landmarks.Stefan Weil, Managing Director and CCO of Atelier Markgraph, about the creative process behind the spectacle: “Frankfurt is a place of diversity and contrasts. Dialogue has been lived and celebrated here for centuries. We use the latest generation of technology for an iconographic performance, which shows this cosmopolitan attitude of Frankfurt in poetic pictures. ”Thomas Feda, Managing Director of Tourismus+Congress GmbH Frankfurt am Main, adds:“ The new old town is pending for a harmonious game Historical elements and contemporary architecture. In this area of ​​tension, the drone show "Star Pictures" was the impressive crowning glory of the inauguration ceremony and I am extremely happy about this wonderful award. ”Stefan Weil and Thomas Feda accepted the Award at the award ceremony on November 1, 2019 in the concert hall in Berlin: Credits: Client: Tourismus+Congress GmbH Frankfurt am Main (TCF) Overall artistic management: Atelier Markgraph GmbH, Frankfurt / M. Implementation partner: Bright!, Hoerfeld, Skymagic brand partner: Lufthansa, Mainova, Transport Society Frankfurt am Main (VGF) Documentation photos: Kristof Lemp, Darmstadttrh Larmann , Hadamarfrank Baudym, Böhl-iggelheim above Atelier Markgraphin times of disruption and change, brands are challenged to communicate credibly across media borders and to create fascinating experiences that focus on people. Atelier Markgraph stands for rooms that communicate and incorporate it for communication. At the interface of digital and analog communication, interdisciplinary teams arise directly experienced corporate and cultural spaces that lead to understanding and demand and promote dialogue as well as promoting. In order to network brands and theme experiences across platforms, we rely on profound content and the latest technologies. The search for the new, the unknown, the visionary is the driving element of our design diversity and our penetration into ever new fields. About Tourismus+Congress GmbH Frankfurt am Main (TCF) is Tourismus+Congress GmbH Frankfurt am Main (TCF) The marketing company of the city of Frankfurt am Main in the segments tourism and congresses. She is the organizer of the urban folk festivals. The sole partner of TCF is the city of Frankfurt am Main. Tourism makes an important economic and image -forming contribution for the city of Frankfurt am Main and the entire region. As a main tourist-performance provider, the TCF strengthens this industry with all its activities. The tasks of the TCF lie in tourist marketing for the city of Frankfurt am Main, both at home and abroad, in the promotion of tourism, the information of tourists, advice The congress organizer, the care of business travel traffic, the acquisition of congresses and conferences as well as in the implementation of events and folk festivals. to further increase.

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Pressemitteilung: Magnum-Pop-up im Sommer 2019

Lighty, enjoyment, youth: ice cream puts us in a special attitude to life. For the 30th birthday of the Unilever brand Magnum, Atelier Markgraph designed the pop-up course "Magnum House of Play", which makes this feeling playfully and haptically tangible. The adventure tour, which takes place from June 20 to 23 in the Berlin Elisabethkirche and from July 2nd to 3rd in the palm house in Vienna, is conceptually derived from the Magnum message "Be True to your Pleasure, Be True to Yourself". Idea and communication concept for the "Magnum House of Play" come from the communication agency COR Berlin.Treu, the hashtag #neverstopplaying invites the roadshow to interactive experience: from the magnum soundbar, which composes in just a few steps of your own soundtrack to the highscore In the video game "Cookie Rush", your own play instinct can be rediscovered here. In design cooperation with prominent inspirators, two more stations were also created that put teammates on an equilibrium test and challenge for "Ice Riding". invited and crowned by a chocolate fountain for individual ice creations. Coloring and design of the course are derived from the Magnum product: large-scale polka dots and a round, soft formal language cite the anniversary edition “White Chocolate & AMP; Cookies ”as well as the well-known Magnum silhouette. A special meaning was made to choose the locations. The roadshow travels from the Berlin Elisabethkirche to the palm house in Vienna. The buildings are not just a backdrop: their iconographic architecture has a historical symbol value that is deliberately in the area of ​​tension in the temporary staging character. With the "Magnum House of Play", an adventure tour was created that translated the product and brand promises haptically- and thus enables emotional customer loyalty through the common attitude. - June 23, Elisabethkirche Berlin02. - July 03, Palmenhaus Vienna

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ADC Lebenswerk für Markgraph-Mitgründer Prof. Roland Lambrette

"Benchmark of the industry": With these words, the Art Directors Club for Germany (ADC) praised the visionary work of Prof. Roland Lambrette, founding member of Atelier Markgraph. As a pioneer of the scenography, he received the honorary title for his pioneering life's work as part of the "ADC Night of Honor" on February 21. "A designer who has invited to different complicities from an attitude out of individual autonomy in the course of his life, has entered into to change things, brands and rooms and thus the immediate living environment to make something new out of something," so The curator and author Matthias Wagner K over Lambrette. The ADC honorary title has been awarded since 2007 and already went to such important personalities as typographers Erik Spiekermann and photographer Daniel Josefsohn. In addition to Roland Lambrette, the ADC praised two other "outstanding personalities of the creative and communication industry": the Italian photographer Oliviero Toscani was appointed an honorary member of the year 2018, while Claas Meineke, Board of Directors Marketing/Sales of Edeka AG, the award for the customer of the year I received. We congratulate! The Art Directors Club, which is based in Berlin, has been gathering the leading heads of the communication industry since 1964 and organizes one of the most renowned creative festivals in the Federal Republic every year. This year's festival will take place from May 21 to June 2, under the title "Creative Intelligence - how ideas arise". Portrait photo: Sebastian Cunitz, Hanover documentation photos: Ralph Larmann, Hadamar / Katja Hoffmann, Berlin‍

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Pressemitteilung: ZDF-Sport relauncht 2017 TV-Set-Design

Just in the kick-off of the Bundesliga, ZDF-Sport gets a new face. The Frankfurt studio Markgraph is behind the re-design. The design office was commissioned to design a visually and technically contemporary set design for the three sports formats "The current sports studio", "ZDF Sportreportage" and "ZDF Sportextra". "The current sports studio" is one of the classics of German television. The weekly magazine has been reporting on the world of sport for over 50 years. On August 19, 2017, the spectators can experience the cult broadcast up close in a dynamic all-round look. Leading motif: Media fan urvelitical motif of the new studio is a swarm from specially developed LED modules, the shape and arrangement of which was derived from a typical stadium motif: the swiveling Scarves in the fan curve. Thanks to the circular arrangement of the LED swarm and the expansion of the grandstand for the studio guests, the live audience and the spectators at home have the feeling of being in the middle of the action. The video-capable modules are not only characterized by their clear design, but also offer varied staging options in combination with large LED walls. The regular recurring structure of the "medial fan curve" creates a design calm and at the same time enables high flexibility in the application. With a change from open and condensed areas, the swarm design of the camera also allows a new dynamic game with the room. In this way, the goal wall shooting shines in a new light in the duel through integrated sensors and LED technology. The well -known studio oach also experiences digitization. Set modules such as moderation tables or kinetics elements formally take up the LED swarm and thus create a holistic picture. Black shiny surfaces give the sporting experience a more contrasting and more modern aura. Digital analogue Tool Box for exciting sports momentemit The "Medial Fankurve" has created Atelier Markgraph a pioneering multifunctional experience room, which also for the two ZDF formats "Sport reports" and "Sportextra" Finding. "No green screen, no virtual studio: For the new face of ZDF-Sport, we deliberately rely on the hybridization of digital media and physical experience space", describes Prof. Lars Uwe Bleher, partner and one of the creative minds of studio Markgraph, The concept. A contemporary and authentic studio design has been created, which gives ZDF sports into the on Air Design (Alpenblick Media Design) a striking, recognizable appearance. For the ZDF a tool box that can be staged in a variety of enthusiastic sports moments in the future. Credits: Customer: ZDF Second German television, Mainz Concept, Design, Planning, Project Control: Atelier Markgraph GmbH, Frankfurt am Mainsetbau: Studio Hamburg Atelierbetriebs GmbH, Hamburgon Air Design: Alpenblick GmbH, Munich‍

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Pressemitteilung: Viessmann auf der ISH 2017

Frankfurt am Main, March 23, 2017 - Digitization also poses major challenges for the heating technology industry. The classic know-how of heating technology is still indispensable. But only those who are digitally versed are also fit for the future. Under the motto "Into a New Century", Viessmann shows at the ISH 2017 - 100 years after its foundation - like its comprehensive program of digital products and online services not only the life of heating customers, but also the daily work of the specialist crafts. Digital Flow Transparatelier Markgraph creates a "pioneering" spatial translation for this topic: five media arrow stations trace the entire process of the craftsman with his customer. Surrounded by a comprehensive 360 ​​° product exhibition, this built-up customer journey-also thematically-forms the center of the stand. and make more efficient. Large LED surfaces on each arrow bring the specific advantages of digital solutions to the point. Digital workbenches invite visitors to deepen the topics in direct dialogue with the Viessmann experts. Numerous feedback stations and interaction options ensure that the market partners can also bring their experience in conversation with Viessmann. Forum and workshop area enable exchange at Enderneheim Central forum Experience visitors in a compact live presentation of 10 minutes, such as the digital services they in Support your everyday work and enable new business models. Augmented reality technology is used here to represent the abstract topic of digitization visually and canceled. In order to underline the fact that Viessmann is serious about working together with its customers in the digital future, Maximilian Viessmann - as a CDO of the company - uses the forum personally every day and is asking the questions of the heating installer. On a platform above Forums take place. The special thing: The topics determine the visitors themselves. Wherever the shoe presses: here in small groups and with the efficient design thinking method, new solutions are being developed in no time. The workshops are documented and placed on the net via webcam. 100+ gallery gallery above the product exhibition takes visitors on a journey through time through "100+ years" Viessmann. After a look at the early years, historical and current innovations show that Viessmann has always been ahead of the time. A medial look into the future creates a possible scenario on the future of heating technology. With the walk -in "Customer Journey", a strategic future topic can be impressively tangible at the fair. The Viessmann exhibition "Into a New Century" makes complex questions that provide the trade visitors with new challenges, an emotionally motivating overall experience. Co KG, Allendorf (Eder) Concept, design and implementation: Atelier Markgraph, Frankfurt am Main Messebau: Mac trade fair and exhibition center Service, Langenlonsheim media discussion: NSYNK Gesellschaft für Kunst und Technik, Berlin / Frankfurt am Mainkorations: Schauwerk, Freiberg am Neckardigital and Post Production : Eight Frankfurt, Frankfurt am Mainlicht und Ton: Neumann & AMP; Müller event technology, rating graphics: Leko Communication in the room, wine city

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Three of the coveted ADC nails go to the agency trio Atelier Markgraph (Frankfurt am Main), Jangleded Nerves (Stuttgart) and Liganova (Stuttgart) for the brand appearance of Mercedes-Benz at the IAA 2017 in Frankfurt. The ADC Awards were ceremoniously awarded on Thursday in Hamburg as part of the 2018 ADC Festival. The three agencies have opened up new dimensions of brand perception with the appearance at IAA 2017 and was able to convince the jury of the most important German creative prize in three categories. A golden ADC nail awarded the jurors for the overall staging of the brand appearance of Mercedes-Benz on the IA 2017 in the category "Communication in the room: trade fair appearance" to Atelier Markgraph, Jangled Nerves and Liganova, who jointly realized the project. In the "Event: Consumer/Public Event" category, another silver nail was awarded for the "Me Convention", which for three days as part of the trade fair appearance at the IAA in cooperation between Mercedes-Benz and the South by Southwest (SXSW ®) took place. The third nail in silver awarded the elaborately staged stages set-up and the architectural playing areas that were created in the three-storey festival hall in the category "Communication in the Room, Craft-brand-related: architecture / set design". Mercedes-Benz's brand appearance at the IAA 2017 and the Me Convention made it 15 of the most successful campaigns in the awards with a total of three nails. “Mercedes-Benz is courageous in a time of redefinition for the entire automotive sector on the occasion of the IAA Ahead. The focus on your own opinion formation, the successful networking of topic communication around the mobility of the future, the dissolving of the learned disciplines and the work of the holistic use of the work leads the communication category in space in a new era, ”comments the jury the gold award. Club for Germany e.V. awarded the best ideas of creative communication annually with the nails in gold, silver and bronze. More than 7,000 submissions went into the race in 40 main categories and numerous sub-categories in 2018-5 Grands Prix and 50 golden, 92 silver and 200 bronze nails. IAA 2017 was clearly defined by the task of creative agencies: the format "trade fair appearance" in times of change and disruption. It was necessary to create a platform for the future, which should be part of the consistent further development of the appearance of Mercedes-Benz. The overall concept created a modern, urban and at the same time in the historic festival hall, which was characterized by innovative dialogue and interaction formats. What was new was that the brand appearance and the "Me Convention" were connected to an inspiring platform. In order to openly three -story architecture, the Stuttgart agency Jangled Nerve had created a room for decentralized communication, which distributed the experience of visiting to numerous freely accessible platforms. On this architectural playing area, the communication concept of the Frankfurt studio Markgraph Digital and physical worlds combined into innovative experience and dialogue formats, which gave the visitor access to the future fields. The visit began in the “Case City”, a visionary urban street scenery in which the future topics Connected, Autonomous, Shared & AMP; Services, Electric could be experienced in everyday examples. The dome of the festival hall spanned the sky with changing atmospheres over a central stage of the "Urban Stage". The multidimensional kinetic LED installation expanded the built space to change theme worlds. Driving movements and media playing merged, the visitors were able to post their experiences with the brand to the LEDs in real time. Also all other experience formats of the performance were designed in such a way that the IAA visitor was able to actively contribute, for example in the "Fablab", in which forward-looking technologies and start-up work could be tried out themselves or on the Insight Stage, which are to Future Talks invited about the mobility of the future. This was presented by the Me Convention in cooperation between Mercedes-Benz and the South by Southwest (SXSW) dialogue, interaction, networking and entertainment. Liganova had succeeded here, various stages & amp; Developing forums, workshops, co-working spaces and outdoor areas with inspiring experiences. Over 150 international visionaries, lateral thinkers and inspiring personalities from different social and cultural areas were on site as a speaker; Including the Astronaut and Space Explorer Buzz Aldrin, Cyborg Neil Harbisson, IBM Fellow John Cohn, the rapper a $ Ap Rocky or Facebook Coo Sheryl Sandberg in conversation with Dr. Dieter Zetsche, CEO of Daimler AG. For exchange at eye level, they encouraged topics that touch the very personal lifestyle of people and will significantly influence in the future. Urban hotspots such as live concerts, networking events and parties took place throughout the city and extended the Me Convention into public space. Credit clerk: Daimler AG, Stuttgartarchitektur: Jangleded Nerves, Stuttgartkommunikation: Atelier Markgraph, Frankfurt am Mainme Convention: Liganova . The Brandretail Company, Stuttgart Über Markgraphin Times of Disruption and Change, brands are challenged to communicate credibly across media borders and to create fascinating experiences that focus on people. Atelier Markgraph stands for rooms that communicate and incorporate it for communication. In the area of ​​tension between culture, business and science, we accompany our customers in creating immersive experience. In our 60-member interdisciplinary team, the interface of digital and analogous communication is directly experienced by corporate and cultural spaces that require dialogue as well as promoting. In order to network brands and topics across platforms, we rely on profound content and the latest technologies.Press contact: Christina Loeffler 16mail: phone: +49 about Jangleded Nervesjangled Nerves is an interdisciplinary team specialize in communication in the room and the combination of the physical with the digital world. The agency combines the competencies and services for strategic advice, conception and design with those of a planning office for museum design and exhibition architecture as well as the production for film, media and interaction. The media and space are understood in the design process as mutual influencing and inspiring components that are intended and developed as a whole. The goal: collective experiences that are remembered sustainably and enrich brands by a factor that is still undetected. The projects include museums, exhibitions, experience rooms, showrooms and trade fairs, realized for clients from culture, science and industry.Press contact: Anina Stockere-Mail: phone: +49 711 over Liganova. The BrandRetail Companyliganova. The Brandretail Company is a specialist in brand communication on the pulse of time. We design the boundaries between off- and online fluent and create seamless brand, product and service experience. The point of sale transforms into the point of experience. In order to manage this experience, we target our fields of competence. We always think and work on the zeitgeist and create aesthetic staging. Press contact: Nicola Maieremail: Telefon: +49 711 65 EU

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Pressemitteilung: Cannes Lion für IAA-Format „Mercedes Live!“

Frankfurt am Main / Stuttgart, June 24, 2016-The appearance of Mercedes-Benz at IAA 2015 was awarded a silver lion on Tuesday evening at the Cannes Lions International Festival of Creativity, the world's largest creative festival. The top -class jury on the Côte d’Azur was able to convince the work "Mercedes Live!" The lively staged stage space in the design category was the only measurement staging worldwide in the most important industry award. This includes a total of only six works from Germany, which were honored for their design performance this year. In 2016, the award reached a new record with a total of 43,101 entries. 2856 projects were submitted in the design category alone. For eleven days, the two creative offices studio Markgraph, Frankfurt am Main and Jangleded Nerves, Stuttgart, the dome building of the Frankfurt Festhalle turned into a lively stage space for the topics of digitization and design - topics that Currently determine the automotive winding. Three exhibition levels with over 9,000 square meters enclosed the open central area. Already during the ascent at a height of 13 meters, the visitor offered the visitor's first insights into the various themed rooms of the three exhibition levels and the live show in the center. The apparently weightless Silver Flow, a silver, spacious slat sculpture, went seamlessly into the digital media area of ​​the stage. The stage staging made it clear how automobiles go online in the data space, as you can see in sensor fields, adapt to the wind and in real worlds Master obstacles. A Spidercam generated an immediately noticeable live atmosphere. The live images she created were supplemented with augmented reality. A kinetic LED slat curtain, which integrated into the overall choreography, gave a view of the current product portfolio, which was waiting for her stage on her stage in a three-storey shelf. The silver lion is the ninth price for the appearance of Mercedes-Benz at IAA 2015. Already in spring, the trade fair staging at the ADC Award, the most important German creative prize, convinced and posted five ADC nails for itself. The work is not only one of the largest, most complex and most noted of its kind, according to the jury justification, it also "once more set the yardstick for holistic branded experience rooms in dizzying height". In the category "Communication in the room: trade fair appearance", the jurors awarded a golden ADC nail for overall staging. There was a golden and a silver ADC nail in the categories "Communication in the Craft" and "Event Craft" for the use of SpiderCam and augmented reality in the digital stage presentation. The analog digital stage set-up received further gold and an award in the craft categories. The staging "Mercedes-Benz Live!" This made it with a total of four nails and an award in second place in the most successful campaigns. Use of Branded Content / Entertainment ”with gold and with a finalist Award in the“ Temporary Brand Communication ”category. -, Set and media design: Atelier Markgraph, Frankfurt am Main light design: TLD planning group, Esslingen Show: Atelier Markgraph, Frankfurt am Main with Monomango, Berlin and NSynk, Berlin application planning: Forml, Radolfzellmessebau: Display International, Würselen EU

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Pressemitteilung: ADC Awards für IAA-Inszenierung

Stuttgart / Frankfurt am Main, April 25, 2016-The appearance of Mercedes-Benz at IAA 2015 won five ADC Awards. The most important German creative prices were awarded in Hamburg on Friday at the ADC Festival. The work is not only one of the largest, most complex and most noted of its kind, according to the jury justification, it also "once more set the yardstick for holistic branded experience rooms in dizzying height." the category "Communication in the room: trade fair appearance" to Atelier Markgraph, Frankfurt am Main and Jangled Nerves, Stuttgart, who jointly realized the project. The use of SpiderCam and augmented reality in the digital stage presentation was awarded twice. Here there was a golden ADC nail in the "Communication in the Craft" Communication in the Craft area "and in the" Event Craft "category. With gold and an award also in the craft categories, the analog digital stages set-up also received two prizes. The staging "Mercedes-Benz Live!" This made it with a total of four nails and an award in second place on the most successful campaigns. For eleven days, the two creative offices had transformed the dome construction of the Frankfurt Festhalle into a lively stage space for the topics of digitization and design- Topics that currently determine automotive development. Three exhibition levels with over 9,000 square meters enclosed the open central area. Already during the ascent at a height of 13 meters, the visitor offered the visitor's first insights into the various themed rooms of the three exhibition levels and the live show in the center. The apparently weightless Silver Flow, a silver, spacious slat sculpture, went seamlessly into the digital media area of ​​the stage. The stage staging made it clear how automobiles go online in the data space, as you can see in sensor fields, adapt to the wind and in real worlds Master obstacles. A Spidercam generated an immediately noticeable live atmosphere. The live images she created were supplemented with augmented reality. A kinetic LED slat curtain, which integrated into the overall choreography, gave a view of the current product portfolio, which was waiting for its stage on its stage. Show. ”The appearance is a unique spatial staging from the big gesture, the stage as a huge giant shelf, right up to the smallest media-played surface:“ action, product and information are playful, spatial and dramaturgical-didactic using augmented reality elements connected. The visitor itself becomes part of a cross-spatial and media overall staging that will probably set standards in the future! ”The prices have already been awarded for the 52nd time as part of the ADC Festival. The Art Directors Club for Germany e.V. awarded its nails in gold, silver and bronze the best ideas of creative communication every year. In 2016 alone, more than 7,000 projects were submitted and evaluated on April 20 and 21 of 378 jurors. and media design: Atelier Markgraph, Frankfurt am Main light design: TLD planning group, Esslingen application planning: Forml, Radolfzellmessebau: Display International, Würselenshow Design: Atelier Markgraph, Frankfurt am Main with Monomango, BerlinReal-Time Tracking (Show): SpiderCam, Feistritz in the Rosental concept, planning, planning, Realization Real-Time Contents (Show): Atelier Markgraph, Frankfurt am Mainpartner Technical Development and Design Real-Time Contents (Show): NSYNC, Berlinatelier Markgraph GmbHatelier Markgraph is one of the leading agencies of the staging of communication in the room. The interdisciplinary design and planning office from Frankfurt am Main makes companies, brands and topics tangible in the spatial context. In the area of ​​tension between business, culture and science, the integration of the latest technologies creates surprising spatial productions: from exhibitions to media productions to corporate architecture.jangled nerves GmbHjangled nerves designed and has been producing communication solutions at the interface between the media and space since 1998. The interdisciplinary team based in Stuttgart Bad Cannstatt bundles the areas of conception, architecture, media, production and editorial team under one roof. Customers include companies and institutions from business and culture. The portfolio extends from museums and exhibitions to showrooms and measure.

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Frankfurt am Main, March 23, 2016 - In the Museum of Applied Arts, a comprehensive retrospective of the importance of graphics and typography in Frankfurt am Main can be seen in the Museum of Applied Arts. Around 1,000 historical exhibits mark milestones from visual design modernism from Frankfurt - from the 1920s to the post -war period. They are supplemented by twelve contemporary interventions: statements from twelve design offices from Frankfurt or Frankfurt origin. These twelve "Visual Breaks" show the entire range of Frankfurt design art: from hand-stamped color to RGB LED, from self-reflective spectral samplers to clear statements, from poetry to a decent pinch of humor. Frankfurt studio Markgraph A respectable frame for the entire spectacle: the coloring: black. White. Silver. The consistent typeface: Futura Bold, probably the best known writing from Frankfurt am Main, completed in 1926 in Frankfurt by the designer Paul Renner together with the architect Ferdinand Kramer. To this end, large-format zooms are placed on isolated works: the constructive Frankfurt-Adler, revealing pictograms from the 1960s and style-forming letters such as the "F" in three versions: fracture, FAZ, frontpage. The front page in particular forms the bridge to the here and now. She was the counterpart in and from Frankfurt to David Carson from the west coast of the USA: 'disruptive' design beyond the norm. An experimental departure of a new generation of designers, the tools of which became the computer. , Hauserlacours, KM 7 (Klaus May), Eike König (Hort), Meso, Pixelgarten, Saasfeé, Schultzschultz, Markus Weisbeck (Surface), four5th all new! 100 years of new typography and new graphics in Frankfurt am Main24. March - August 21, 2016 Director: Matthias Wagner Kurator: Prof. Dr. Klaus Klemp and Prof. Em. Friedrich Friedl, Peter Zizka and Matthias Wagner K (contemporary positions) Exhibition management: David Beirkirchen exhibition design: Atelier Markgraph, Frankfurt am Mainort: Museum Applied Art, Schaumainkai 17, Frankfurt am Main opening: Tuesday - Sun 10 a.m. - 6 p.m., Wed 10 - 20 Watch conveyor: Cultural Foundation of the States, Hessian Cultural Foundation That

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Frankfurt am Main, March 4, 2016 - Each exhibition project is independent. Each poses challenges and offers opportunities.atelier markgraph as a guest speaker at this year's Museums specialist congress Focus in the Brandenburg State Museum. Sarah Roßbach, interior designer in the field of architecture and exhibition design at Atelier Markgraph, about the potential of demanding exhibition concepts for limited resources. for specialist audience from the museum and exhibition area. The event is aimed at representatives from research and teaching, decision-makers from museums, young colleagues as well as service providers from the museum and exhibition industry. The venue is the over 700 -year -old Paulikloster in Brandenburg an der Havel, where the Archaeological State Museum has been located since 2008.Sarah Roßbach has been a interior designer at Atelier Markgraph since 2004. It looks after and designs projects for brands and cultural institutions, including Daimler AG, the Jewish Museum Frankfurt or the Institute for City History. "Willingly Accepting Restraints - Design and Reality in Examples" Sarah Roßbach, Atelier Markgraphdatum: Friday, April 8, 2016, 10 a.m. -10:30 am: Focus-Exhibition between technology and staging, Archaeological State Museum Brandenburg (Alb) Further information: That

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