The Start for A Pioneering TV Set Design - Atelier Markgraph Designs The New Media Fan Curve of "ZDFSport"


Just in the kick-off of the Bundesliga, ZDF-Sport gets a new face. The Frankfurt studio Markgraph is behind the re-design. The design office was commissioned to design a visually and technically contemporary set design for the three sports formats "The current sports studio", "ZDF Sportreportage" and "ZDF Sportextra". "The current sports studio" is one of the classics of German television. The weekly magazine has been reporting on the world of sport for over 50 years. On August 19, 2017, the spectators can experience the cult broadcast up close in a dynamic all-round look. Leading motif: Media fan urvelitical motif of the new studio is a swarm from specially developed LED modules, the shape and arrangement of which was derived from a typical stadium motif: the swiveling Scarves in the fan curve. Thanks to the circular arrangement of the LED swarm and the expansion of the grandstand for the studio guests, the live audience and the spectators at home have the feeling of being in the middle of the action. The video-capable modules are not only characterized by their clear design, but also offer varied staging options in combination with large LED walls. The regular recurring structure of the "medial fan curve" creates a design calm and at the same time enables high flexibility in the application. With a change from open and condensed areas, the swarm design of the camera also allows a new dynamic game with the room. In this way, the goal wall shooting shines in a new light in the duel through integrated sensors and LED technology. The well -known studio oach also experiences digitization. Set modules such as moderation tables or kinetics elements formally take up the LED swarm and thus create a holistic picture. Black shiny surfaces give the sporting experience a more contrasting and more modern aura. Digital analogue Tool Box for exciting sports momentemit The "Medial Fankurve" has created Atelier Markgraph a pioneering multifunctional experience room, which also for the two ZDF formats "Sport reports" and "Sportextra" Finding. "No green screen, no virtual studio: For the new face of ZDF-Sport, we deliberately rely on the hybridization of digital media and physical experience space", describes Prof. Lars Uwe Bleher, partner and one of the creative minds of studio Markgraph, The concept. A contemporary and authentic studio design has been created, which gives ZDF sports into the on Air Design (Alpenblick Media Design) a striking, recognizable appearance. For the ZDF a tool box that can be staged in a variety of enthusiastic sports moments in the future. Credits: Customer: ZDF Second German television, Mainz Concept, Design, Planning, Project Control: Atelier Markgraph GmbH, Frankfurt am Mainsetbau: Studio Hamburg Atelierbetriebs GmbH, Hamburgon Air Design: Alpenblick GmbH, Munich‍

About Atelier Markgraph

Atelier Markgraph GmbH is an internationally active agency for planning, design and design services based in Frankfurt am Main. The company was founded in 1986 as an “agency for spatial communication” on Markgrafenstraße in Frankfurt am Main. Atelier Markgraph supports its clients from culture, business and science in creating immersive experiences.

In an open format, an interdisciplinary team of almost 75 people translates key topics and brand messages into tangible scenographies and spatial narratives that encourage discussion and dialogue.

Since the generational change in 2017, Lars Uwe Bleher, Tom Schubert and Stefan Weil have formed the management trio, which was expanded in 2023 by a management level consisting of Sebastian Bausch, Christoph Diederichs, Antonia Eisert, Sarah Rossbach and Jennifer Ussner.

Press contact Atelier Markgraph

Tina Schneyer
Fon: +49 69 97993 – 0
Mobil: +49 151 177 464 38

Atelier Markgraph GmbH
Mainzer Landstraße 193
60326 Frankfurt
Managing Directors: Lars Uwe Bleher, Tom Schubert, Stefan Weil

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