Viessmann Multibrand Auftritt ISH 2025

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Under the claim ‘Power Play as One Team’, Viessmann Climate Solutions presented its expanded portfolio with the Carrier, Riello and Beretta brands for the first time at ISH 2025 in Frankfurt. The trade fair presentation offered a lively stadium atmosphere in which the focus was on professional dialogue as well as innovative system and product solutions. In addition, sporting gamification provided interactive entertainment. The sustainable stand design made a real statement, demonstrating that environmental awareness and a forward-looking trade fair presence can go hand in hand.

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The challenge

The staging of a multi-brand presence, in which each brand is presented with its focal points as well as its core strengths, while at the same time creating a uniform identity. In addition, the aim was to bring the sporty theme to life spatially and to design the appearance according to the 3R concept ‘Rethink, Reduce, Reuse’.

Our approach

Based on the claim, sporting analogies were derived for the spatial staging. Together with the sustainable concept, a new design standard was created that offered innovative design options for a modern multi-brand presence.

Skills

Overall concept, planning, design, realisation

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FOUR BRANDS – ONE TEAM – A PREMIERE

‘Power Play as One Team’ – this was the sporty claim under which Viessmann Climate Solutions presented itself at the International Sanitary and Heating Trade Fair (ISH) in Frankfurt am Main. The provider of integrated climate and energy solutions appeared for the first time in the new brand context with Carrier, Riello and Beretta. The extensive range of products and services offered by the four brands could be experienced on a total area of 2,163 m2. The focus was on regenerative air conditioning solutions, the expanded product portfolio and the comprehensive, customised services. The sporty claim was translated into an immersive stadium atmosphere with numerous sports-inspired design ideas.

SPORTS QUOTES FOR A REAL STADIUM FEELING

The arena formed the centre of the trade fair stand. There, sporting quotes created an authentic stadium feeling and emotional wow moments. A media cube hovered above the centre stage as a visual eye-catcher. A surrounding media banderole – inspired by the advertising on the perimeter boards in stadiums – continuously conveyed messages with brightly coloured scrolling text. The atmospheric highlight of the production: the ‘Power Hour’. Every hour on the hour, immersive light and sound effects flooded the entire stand like a wave of la-ola, captivating visitors.

FROM KNOWLEDGE TRANSFER TO GAMIFICATION

In the ‘Tactics’ zones, visitors gained an insight into brand-specific system and product solutions. The thematic highlights included the three focus solutions ‘Heat Pump & Energy’, ‘Hybrid Systems’ and ‘Trade & Industry’, which were developed in co-creation with Atelier Markgraph. Here, explainers – supported by screen animations – conveyed specialist knowledge about the system solutions and their benefits. Clearly and practically presented in a team dialogue.

In addition to the professional exchange, sporting fitness was also in demand. Visitors competed against each other individually or in teams at the reaction wall in the gamification station. The main prize for the best: a 3D trophy printed live on site.

STAND CONCEPT EVEN MORE SUSTAINABLE

The sustainability concept already implemented for ISH 2023 was systematically developed further for the presentation at ISH 2025. The main focus: low material usage, a new modular construction standard and a high reuse rate according to the 3R concept ‘Rethink, Reduce, Reuse’.

For this commitment, Viessmann Climate Solutions received a nomination for the Designplus Award by ISH in the ‘Sustainable Exhibition Stand’ category.

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VIESSMANN MULTIBRAND APPEARANCE AT THE ISH 2025

‘POWER PLAY AS ONE TEAM’