TRADE FAIR, BRAND EXPERIENCE | COMMUNICATION, ARCHITECTURE, GRAPHIC DESIGN | MEDIUM-SIZED COMPANIES | PHOENIX CONTACT
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PLCnext Technology at the SPS 2022

VIRTUAL ATMOSPHERE - A REAL SPACE FOR A DIGITAL CROWD

TRADE FAIR, BRAND EXPERIENCE | COMMUNICATION, ARCHITECTURE, GRAPHIC DESIGN | MEDIUM-SIZED COMPANIES | PHOENIX CONTACT

Experiential moments, cases, applications and a place for dialogue: Phoenix Contact fascinates visitors with inspiring insights into its “PLCnext Technology Ecosystem” at SPS 2022 in Nuremberg.

The challenge

To inspire the community for the “PLCnext Technology Ecosystem” and to demonstrate solutions for the diverse requirements in practice.


Our approach

A setting that fascinates, enables the ecosystem tobe experienced and promotes dialogue.

 
Skills

Concept, design, production, and realization

Credits

Client: PHOENIX CONTACT Electronics GmbH, Bad Pyrmont

Graphic production / space-creatingelements & furniture: Leko Grafik Produktion, Schorndorf

Sound: Wolfram Gruss | Custom Sound Production and Licensing, Aschaffenburg

Photo documentation: Kristof Lemp, Fotografie & Digital Imaging, Darmstadt

Film documentation: Christian Gerster, Multimedia Director

Animation and Programming: wirmachenbunt GmbH & Co. KG, Hamburg

Light and Sound Equipment: BELA GmbH, Neufahrn

Videotechnics: Hibino Deutschland GmbH, Oststeinbek

MAKE IT UNDERSTANDABLE FOR EVERYONE - IN TERMS OF SPACE AND CONTENT

The automation industry community has one thing in common: its topics, needs and applications are extremely diverse. There is no universal solution. Therefore: The advantages of the PLCnext Technology Ecosystem for a specific application can best be demonstrated in direct dialogue. Exchange and interaction are therefore initiated on several levels at the trade fair: - Media Experiences serve as icebreakers and make the ecosystem an interactive experience. -The project exhibition "Walls of Fame" presents examples with concrete benefits. -The workshop area is used to work on questions and projects from the community. In this way, the stand meets all visitors where they are – in terms of space and content.

"Bringing visitors and experts into dialogue - that was our goal. The media experiences made a decisive contribution to this. They had a significant impact on the dramaturgy of the trade fair presentation and created a stimulating, digital atmosphere. We are very pleased that the opportunities for exchange and interaction were so well received.”

Stefan Pach
Creative Director

OPEN ECOSYSTEM - TRANSPARENT DESIGN

The PLCnext Technology Ecosystem is flexible and allows the integration of open source software. This open function of the Ecosystem becomes the design principle of the trade fair presentation: a flowing transparency. The coloured transparent architecture made of acrylic glass structures the space and at the same time allows insights into the entire stand area. In addition, the room design fulfils the hygienic requirements for protection against corona - without restricting the visitors.

TRANSFORMING THE PLCNEXT TECHNOLOGY ECOSYSTEM INTO MEDIA EXPERIENCES

The essential components of the ecosystem are transformed into different experience formats.The goal: to fascinate, inform and engage the community. App and software module tiles visualise the advantages of the PLCnext Store. The advantages of PLCnext Control are presented in the multimedia tunnel. Interactive elements make the visitor part of the PLCnext community.

SPACE FOR EXCHANGE AND WORK

The workshop area forms the heart of the trade fair presentation. Phoenix contact experts are available for professional exchange in a room with a relaxed atmosphere. Specific questions and projects from the visitors are dealt with here.

Credits

Client: PHOENIX CONTACT Electronics GmbH, Bad Pyrmont

Graphic production / space-creatingelements & furniture: Leko Grafik Produktion, Schorndorf

Sound: Wolfram Gruss | Custom Sound Production and Licensing, Aschaffenburg

Photo documentation: Kristof Lemp, Fotografie & Digital Imaging, Darmstadt

Film documentation: Christian Gerster, Multimedia Director

Animation and Programming: wirmachenbunt GmbH & Co. KG, Hamburg

Light and Sound Equipment: BELA GmbH, Neufahrn

Videotechnics: Hibino Deutschland GmbH, Oststeinbek

Further links