2018

DAIMLER

USER EXPERIENCE: BIG, PLAYFUL, FLEXIBLE

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The user experience was the focus of the exhibit development for Mercedes-Benz in order to make the technological competence of the mobility provider tangible to the visitor.

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The challenge

To develop a generation of exhibits that stand out in the trade fair environment and playfully communicate the technological competence of Mercedes-Benz.‍

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Our approach

Creating interactive visual play areas that stage the exhibit as an emotionally activating experience.

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Skills

Exhibit design, creation, implementation

Pressekit herunterladen

In social media

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Awards:

WHAT ALL THREE EXHIBITS HAVE IN COMMON IS THAT THEY ARE NOT THEMATICALLY SPECIFIED.

Rather, they function as canvases that can be used with different themes and effects. The new exhibit language thus introduces a new era of user experience and lifts the bar for individual applicability. The kinetic wall installation EQ Teaser consists entirely of individually movable LED pins and can be expanded in a modular way. The movements of the pins can either be pre-programmed or controlled by impulses from the visitors.

The AR Scanner consists of two ultra-stretch monitors that run on rails, which allow an X-ray view into the showcase vehicle. The media interfaces can be programmed with individualised content and the scanner can be controlled by the user if desired.

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The intuitively operated AR exhibit directly appeals to the joy of discovery: Installed smart devices provide a three-stage panoramic view of and into the showcase vehicle.

On social media

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awards

MOBILITY | CONCEPT & STRATEGY, EXHIBITS & KYNETICS, SOFTWARE DEVELOPMENT
Credits

Client: Daimler AG, Stuttgart

Concept and design: Atelier Markgraph, Frankfurt am Main

AR-Tisch, build: Expotec, Mainz

AR-Tisch, software: Visometry, Darmstadt

AR-Scanner, build: Expotec, Mainz

AR-Scanner, software: wirmachenbunt, Hamburg

EQ-Teaser, build: Schauwerk, Freiberg am Neckar / SolidSense, Freiberg am Neckar

EQ-Teaser, software: wirmachenbunt, Hamburg

Documentation photos: Andreas Keller, Altdorf

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