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A new TV set design for ZDF Sport:

The “media fan curve”

2017 | TV SET DESIGN | ZDF SPORTS FORMATS | DIGITAL-ANALOG TOOLBOX

Digital-analogue toolbox: The new TV set design offers the classic ZDF sports formats a “media fan curve” and leads the TV icons into the future.

The challenge

Create a visually and technically contemporary set-design that continues to persuade with its approachable atmosphere.

Our approach

A technologically forward-looking, multifunctional tool box that will fulfil the requirements of audience-oriented TV sports journalism for years to come.

Skills

Concept, planning, project management

Credits

Client: ZDF Zweites Deutsches Fernsehen, Mainz

Concept, design, planning, project management: Atelier Markgraph GmbH, Frankfurt am Main

Set construction: Studio Hamburg Atelierbetriebs GmbH, Hamburg

On Air Design: Alpenblick GmbH, Munich

Documentary photos: Rico Rossival, Nackenheim

CREATIVE CORE ELEMENT OF THE STUDIO-SET RE-DESIGN IS A SWARM OF SPECIALLY DEVELOPED LED MODULES.

Their shape and arrangement is derived from a typical stadium motif: the waving scarves in the stadium terraces. Thanks to the 360° arrangement of the LED swarm and an additional grandstand, the live audience as well as the spectators at home have the feeling of being right in the middle of the action.

THE STUDIO HAS A MODULAR DESIGN.

The entire set can be easily assembled and disassembled on a weekly basis. For the individual challenges of each show, the stage can be expanded in no time at all.

NO GREEN SCREEN, NO VIRTUAL STUDIO.

Through the hybridisation of digital media and physical experience space, a studio design has been created that gives ZDF sport a distinctive, recognisable appearance, even in on-air design.

Credits

Client: ZDF Zweites Deutsches Fernsehen, Mainz

Concept, design, planning, project management: Atelier Markgraph GmbH, Frankfurt am Main

Set construction: Studio Hamburg Atelierbetriebs GmbH, Hamburg

On Air Design: Alpenblick GmbH, Munich

Documentary photos: Rico Rossival, Nackenheim

Awards

iF Design Award 2018

Bronze, ADC Deutschland 2018

Merit Award, German Design Award 2019

References