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Immerse ourself in digital worlds:

virtual reality show for PHOENIX CONTACT

2018 | Phoenix Contact | SPS 2018 | Augmented Reality

For the app store of the electrical engineering, electronics and automation company Phoenix Contact, a powerful virtual reality show was developed that allows viewers to experience the benefits of the PLCnext Technology ecosystem up close.


Challenge

Making digital products and processes visible.


Our approach

A virtual reality show that immerses viewers live in the virtual space of the company‘s own PLCnext store.


Skills

Concept, design, virtual reality, augmented reality

Credits

Client:
Phoenix Contact GmbH & Co. KG, Blomberg

Concept, planning, design and realisation:
Atelier Markgraph, Frankfurt am Main

Implementation “AR presentation”:
NSYNK Society for Art and Technology, Frankfurt am Main

Motion design and post production “AR presentation”:
NSYNK Society for Art and Technology, Frankfurt am Main; Atelier Markgraph, Frankfurt am Main

AV media and lighting:
AV-X, East Steinbek

Graphic production:
ET Global Exhibit Group Expotechnik Heinz Soschinsk, Taunusstein

Exhibition stand construction:
ET Global Exhibit Group Expotechnik Heinz Soschinski, Taunusstein

Documentation photos:
NSYNK Society for Art and Technology, Frankfurt am Main

AT SPS IPC DRIVES 2018, EUROPE‘S LEADING TRADE FAIR FOR THE AUTOMATION INDUSTRY, WE PRESENT THE BENEFITS OF THE VIRTUAL MARKETPLACE WITH CONCRETE AND POWERFUL CASES.

The audience is taken into a pump system and experiences how easy it is to implement a pump control without programming effort using apps from the PLCnext Store.

THE AUDIENCE DOES NOT NEED VR GLASSES TO EXPLORE THE STORE, BECAUSE THE 3D WORLDS ARE CREATED BEFORE THEIR EYES.

This is made possible by a complex camera technology that simultaneously films the presenter - an expert from Phoenix Contact - and the virtual space.  

THE KEY VISUAL IS A MOVING CUBE COMPLEX THAT CONTINUOUSLY REASSEMBLES ITSELF AND WHOSE DYNAMISM AND FLEXIBILITY ARE REPRESENTATIVE OF THE STORE‘S VARIOUS COMBINABLE SOLUTIONS.

At the trade fair, a fully-fledged studio set is created that combines the real and virtual worlds - and thus conceptually reflects the performance of the PLCnext Store.

Credits

Client:
Phoenix Contact GmbH & Co. KG, Blomberg

Concept, planning, design and realisation:
Atelier Markgraph, Frankfurt am Main

Implementation “AR presentation”:
NSYNK Society for Art and Technology, Frankfurt am Main

Motion design and post production “AR presentation”:
NSYNK Society for Art and Technology, Frankfurt am Main; Atelier Markgraph, Frankfurt am Main

AV media and lighting:
AV-X, East Steinbek

Graphic production:
ET Global Exhibit Group Expotechnik Heinz Soschinsk, Taunusstein

Exhibition stand construction:
ET Global Exhibit Group Expotechnik Heinz Soschinski, Taunusstein

Documentation photos:
NSYNK Society for Art and Technology, Frankfurt am Main

Awards

References