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Balance between brand and knowledge space

2021 | EXHIBITION DESIGN | VIEGA SEMINARCENTER | ATTERSEE | BRAND SPACE

A training center was developed for Viega, which turns the products and services of the brand into an interactive experience, whilst the design mirrors the company’s claim “Connected in Quality”.

The Challenge

Designing a training center which also transports the CI of the brand.

 

Approach

The creation of a hybrid exhibition, that merges the spheres of knowledge-transferal and representative product presentation in an interactive manner.

 

Skills

Concept, planning, design, realisation

Credits

Client: Viega GmbH & Co KG, Attersee, Austria

Concept, planning, design, realisation: Atelier Markgraph, Frankfurt am Main

Graphic production: StadelmayerWerbung GmbH, Kirchheim unter Teck

Exhibition construction, exhibits: metroneging GmbH, Eging am See

Documentation photos: © Chris Gerster

How does one combine a training center, a product exhibition and a brand space?

The Viega training center in Seewalchen does not only present the vast product spectrum of the company, but also the complex functions of individual products and product groups, engaging the visitors through various immersive methods. At the same time, the permanent exhibition is a creative manifestation of the brand’s claim.

The lucid design incorporates key elements of the Viega identity in order to accentuate the appearance of the brand.

Concurrently, the design language focusses the limelight on the products, their individual functions and their complex fields of activity.

Fusion of digital and analogue interaction-levels.

On the one hand, the interactive nature of the exhibits allows for a live demonstration of the particular features of the products through the instructors whilst simultaneously encouraging the visitors to experience the products themselves. As such, the products are experienced in an environment closely resembling actual field-scenarios.

On the other hand, digital mediation layers on the individual exhibits enable the communication of complex, often invisible processes, as well as offering deeper insight into Viega’s product world.

Credits

Client: Viega GmbH & Co KG, Attersee, Austria

Concept, planning, design, realisation: Atelier Markgraph, Frankfurt am Main

Graphic production: StadelmayerWerbung GmbH, Kirchheim unter Teck

Exhibition construction, exhibits: metroneging GmbH, Eging am See

Documentation photos: © Chris Gerster

Awards

References