A thematic exhibition in Rapunzel's future visitor centre makes it possible to experience the company values on approx. 600 square metres.
It is a well-known fact that with food we eat, we also absorb the world - but what does that mean in an ecological context? A consistent dramaturgy “From the plate to the field” leads visitors through the world of the food producer.
Influenced by the transfer of knowledge and values about healthy food that can be experienced through the senses, the exhibition traces its origins and the environmentally and socially compatible production and processing.
The leitmotif, “organics with love”, is the main starting point for all communication and the conveyance of topics. The visitor centre of the organic pioneer has its own coffee roasting plant, a bistro and a modern organic supermarket. The ground-breaking ceremony for this forward-looking project is on 28 November 2019.
Design, communication, implementation
"There is still something more in our world where humanity and dignity seems to have less and less room. The most important aspect of this project is therefore not the object itself but the people who will work in the building and who will give visitors the Rapunzel experience."