Back to project overview

Change of perspective at the ISH 2019:

Viessmann’s Partnership Lane

2019 | BRAND EXPERIENCE | VIESSMANN | ISH 2019 | MESSE FRANKFURT | AUGMENTED REALITY

The Partnership Lane at the centre of the Viessmann stand delights visitors with displays of real plants, a forum show and hospitality based on partnership.


The challenge

Making the close partnership between the manufacturer Viessmann and its specialist craftsmen and women in the trade fair environment tangible for the visitors.

Our approach

An overall staging tailored to the needs of the specialized visitors, which enriches the concept of the B2B trade fair with lasting experiences.

Skills

Concept, planning, design, realisation

Credits

Client: Viessmann Werke GmbH & Co. KG, Allendorf (Eder)

Concept, planning, design and realisation: Atelier Markgraph, Frankfurt am Main

“AR presentation” concept, realtime media design, realisation: NSYNK Gesellschaft für Kunst und Technik, Frankfurt am Main

Media design: UNFOLD Design & Motion Studio, Hamburg

AV media and light: AV-X, Oststeinbek /Bela, Neufahrn bei Freising

Graphic production: catdesign, Kleve

Sound design: kling klang klong, Berlin

Exhibition construction: metron, Vilshofen

Documentation photos: Kristof Lemp, Darmstadt

THE CORE OF THE STAGING IS AN EVOLUTION OF THE TRADE FAIR FORMAT.

Garden cafés, food trucks as well as hands-on workshops offer various opportunities for mutual exchange and networking and remind one of a large, green park. This creates a special atmosphere for meetings or casual lounging and acts as an expression of the close, appreciative relationship between Viessmann and its partners.

“In cooperation with companies, we work out what they really need for their ideal future design and competitiveness!”
Portrait of Christoph Alker

Christoph Alker
Creative Director

THE PARTNERSHIP AREA IS SURROUNDED
BY SIX WALK-IN LIVING SPACES.

Large-format LED screens are combined with a thematically designed interior to create a didactic, digital-analogue communication space. Here, Viessmann experts present comprehensive energy solutions ranging from the fuel cell in a modernised old building to the neighbourhood solution that supplies entire residential areas with heat and power.


TALK FORMATS AND AND AUGMENTED-REALITY SHOW INTENSIFY THE CORE MESSAGES.

Using a model of the city, which is filmed by a robot arm and enhanced with informative layers on a large LED wall, the show spans the conceptual arc from one's own four walls to the residential area and the city.

Credits

Client: Viessmann Werke GmbH & Co. KG, Allendorf (Eder)

Concept, planning, design and realisation: Atelier Markgraph, Frankfurt am Main

“AR presentation” concept, realtime media design, realisation: NSYNK Gesellschaft für Kunst und Technik, Frankfurt am Main

Media design: UNFOLD Design & Motion Studio, Hamburg

AV media and light: AV-X, Oststeinbek /Bela, Neufahrn bei Freising

Graphic production: catdesign, Kleve

Sound design: kling klang klong, Berlin

Exhibition construction: metron, Vilshofen

Documentation photos: Kristof Lemp, Darmstadt

Awards

References