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A new user experience:

big, playful, flexible

2018 | EXHIBIT DESIGN | MERCEDES-BENZ | USER CENTRICITY

The user experience was the focus of the exhibit development for Mercedes-Benz in order to make the technological competence of the mobility provider tangible to the visitor.

The challenge

To develop a generation of exhibits that stand out in the trade fair environment and playfully communicate the technological competence of Mercedes-Benz.‍

Our approach

Creating interactive visual play areas that stage the exhibit as an emotionally activating experience.

Skills

Exhibit design, creation, implementation

Credits

Client: Daimler AG, Stuttgart

Concept and design: Atelier Markgraph, Frankfurt am Main

AR Table, construction: Expotec, Mainz

AR Table, software: Visometry, Darmstadt

AR Scanner, construction: Expotec, Mainz

AR Scanner, software: wirmachenbunt, Hamburg

EQ Teaser, Building: Schauwerk, Freiberg am Neckar / SolidSense, Freiberg am Neckar

EQ Teaser, software: wirmachenbunt, Hamburg

Documentation photos: Andreas Keller, Altdorf

WHAT ALL THREE EXHIBITS HAVE IN COMMON IS THAT THEY ARE NOT THEMATICALLY SPECIFIED.

Rather, they function as canvases that can be used with different themes and effects. The new exhibit language thus introduces a new era of user experience and lifts the bar for individual applicability. The kinetic wall installation EQ Teaser consists entirely of individually movable LED pins and can be expanded in a modular way. The movements of the pins can either be pre-programmed or controlled by impulses from the visitors.

The AR Scanner consists of two UltraStretch monitors that run on rails, which allow an X-ray view into the showcase vehicle. The media surfaces can be programmed with individualized content, the Scanner can be controlled by the user, if desired.

The intuitively operated AR exhibit directly appeals to the joy of discovery: Installed smart devices provide a three-stage panoramic view of and into the showcase vehicle.

Credits

Client: Daimler AG, Stuttgart

Concept and design: Atelier Markgraph, Frankfurt am Main

AR Table, construction: Expotec, Mainz

AR Table, software: Visometry, Darmstadt

AR Scanner, construction: Expotec, Mainz

AR Scanner, software: wirmachenbunt, Hamburg

EQ Teaser, Building: Schauwerk, Freiberg am Neckar / SolidSense, Freiberg am Neckar

EQ Teaser, software: wirmachenbunt, Hamburg

Documentation photos: Andreas Keller, Altdorf

Awards

References