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Media installation for the Vitra “Traffic Light Phase 8”:

the “Heimatgenerator”

2017 | MEDIA INSTALLATION | URBAN INTERVENTION | VITRA GMBH | FRANKFURT AM MAIN

The eighth edition of the exhibition series “Traffic Light Phase” in the Frankfurt Vitra showroom draws attention to a particularly relevant theme: home.

 

The challenge

Design and realise a shop window-installation on the theme of home.

 

Our approach

A larger-than-life, interactive cuckoo clock installation that playfully invites visitors to reflect on their own idea of home.

 

Skills

Concept, planning, design, realisation

Credits

Host / Initiator: Vitra GmbH – Showroom Frankfurt, Frankfurt am Main

Idea, design and realisation “Heimatgenerator”: Atelier Markgraph, Frankfurt am Main

Programming web application: Bildwerk Media, Wien

Other architectural firms involved in “Traffic Light Phase 8”:
BilleBeyeScheid Architekten;
msm meyer schmitz-morkramer;
OBERMEYER Planen + Beraten;
RitterBauer Architekten;
Rossmann + Partner Architekten

Documentation photos:
Holger Peters / Vitra GmbH – Showroom Frankfurt am Main;
Kristof Lemp, Darmstadt

A RED TRAFFIC LIGHT ALLOWS A MOMENTARY PAUSE IN THE HECTIC DAY-TO-DAY.

The media installation “Heimatgenerator” uses this moment in August 2017 as a contribution to the Vitra exhibition series “Traffic Light Phase 8” to refer to a controversial topic: home. The shape of the generator is reminiscent of a larger-than-life, surreal cuckoo clock: it has been collaged from numerous objects and pictures that were previously collected in a field study and reflect individual impressions of home.

BY USING A QR-CODE, PASSERS-BY CAN FEED THE GENERATOR WITH IMAGES.

In this way, individualised collages of our idea of home are created, which give impulses to indulge in stereotypes or to think about the origin of one's own images of home. Upon closer inspection, what appears to be a fixed place turns out to be the product of a complex, individual process.

Credits

Host / Initiator: Vitra GmbH – Showroom Frankfurt, Frankfurt am Main

Idea, design and realisation “Heimatgenerator”: Atelier Markgraph, Frankfurt am Main

Programming web application: Bildwerk Media, Wien

Other architectural firms involved in “Traffic Light Phase 8”:
BilleBeyeScheid Architekten;
msm meyer schmitz-morkramer;
OBERMEYER Planen + Beraten;
RitterBauer Architekten;
Rossmann + Partner Architekten

Documentation photos:
Holger Peters / Vitra GmbH – Showroom Frankfurt am Main;
Kristof Lemp, Darmstadt

Awards

iF Design Award 2018

Merit Award, German Design Award 2019

References