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The exhibition set for Union Investment conveys the courage to develop one’s own fortune

2017 | EXHIBITION ON TOUR | EXHIBIT DESIGN | UNION INVESTMENT | GERMANY & AUSTRIA

The “Financial Investment” exhibition set offers interactive access to Union Investment's investment banking with the help of hands-on exhibits.


The challenge

Communicating the complex of themes of investing money in an exhibition in a comprehensible way.


Our approach

A mobile experience exhibition that uses exhibits and in-depth information layers to make the often disorienting topic personally experienceable and thus easy to learn.‍


Skills

Concept, exhibit design, software

Credits

Client: Union Investment Privatfonds GmbH, Frankfurt am Main

Concept, exhibit and software design: Atelier Markgraph, Frankfurt am Main

Programming: MESO Digital Services GmbH, Frankfurt am Main

Furniture and exhibit construction: MKT AG, Olching

Documentation photos: Kristof Lemp, Darmstadt

THE EXHIBITION CONCEPT RELIES ON THE CONVINCING AND LIBERATING POWER OF INDIVIDUAL EXPERIENCE TO OVERCOME PREJUDICES AND SOCIAL IMPRINTS.

At four hands-on exhibits, visitors discover how a few basic rules can help them invest money profitably and safely. State-of-the-art media solutions provide discreet support for the astonishingly impressive haptic experiences.

THE DESIGN ANTICIPATES THE SOVEREIGN INVESTOR
ON THREE LEVELS.

The clear information structure and minimal use of text encourage visitors to take the initiative themselves. The exhibits transform the exhibition’s subject matter into objects of illustration and interaction that allow for in-depth levels of study and diverse relationships between the stations. 24 exhibition sets are ready for deployment in the public zones of the Volksbanken and Raiffeisenbanken in Germany and Austria. The exhibition project is accompanied by its own website, as well as a digital version of the exhibition.

Credits

Client: Union Investment Privatfonds GmbH, Frankfurt am Main

Concept, exhibit and software design: Atelier Markgraph, Frankfurt am Main

Programming: MESO Digital Services GmbH, Frankfurt am Main

Furniture and exhibit construction: MKT AG, Olching

Documentation photos: Kristof Lemp, Darmstadt

Awards

Winner, German Design Award 2018

Finalist, DDC Award Gute Gestaltung 2018

References