Customer Journey for Viessmann at the ISH 2017

The Viessmann Customer Journey at the ISH 2017 takes the perspective of the craft and shows the opportunities digitalisation offers for the spectrum of customer loyalty.‍

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The challenge

To bring the complex topic of digitisation, which presents new challenges to craftsmen, into a relevant and practice-oriented implementation.‍

Our approach

A constructed customer journey combined with a 360° product exhibition and workshop area.

Skills

Planning, design, realisation

Credits

Client: Viessmann Werke GmbH & Co. KG, Allendorf (Eder)

Concept, planning, design and realisation: Atelier Markgraph, Frankfurt am Main

AR presentation, concept: Realtime Media Design

AR presentation, realisation: NSYNK Gesellschaft für Kunst und Technik, Berlin / Frankfurt am Main

Motion design and post production: ACHT FRANKFURT, Frankfurt am Main

AV media and light: Neumann & Müller Veranstaltungstechnik, Ratingen

Graphic production: Leko Kommunikation im Raum, Weinstadt

Stand construction: mac messe-und ausstellungscenter Service, Langenlonsheim

Documentation photos: Kristof Lemp, Darmstadt
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Pressekit herunterladen

THE COMMUNICATION CONCEPT IS BASED ON A CHANGE OF PERSPECTIVE.

Consequently, the customer journey – and thus the entire process of customer relations – becomes a walk-in information graphic. At five medial arrow stations, visitors can go through everyday work steps and experience how digital tools support this process: from automated tender preparation to digital support in planning, installation and new customer business. A language and image world that is close to everyday life and can be quickly grasped translates the topics into medial near and far levels.

A LANGUAGE AND IMAGE WORLD THAT IS CLOSE TO EVERYDAY LIFE AND CAN BE QUICKLY GRASPED TRANSLATES THE TOPICS INTO MEDIAL NEAR AND FAR LEVELS.

Entertaining augmented reality presentations in the centrally located forum complete the innovative format. Viessmann experts present live and concisely the possibilities of networking houses, heating systems and software. Thanks to AR technology, these digital processes, that otherwise take place undetected, can be made visible. To realise this, white models were tracked by cameras, supplemented by text and graphics on a media surface and embedded informatively.