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Made with PLCnext Technology:

customer experiences at the SPS 2019

BRAND EXPERIENCE | PHOENIX CONTACT | SPS 2019 | NUREMBERG | LUMINOUS GREEN

The trade fair appearance of PLCnext Technology at the SPS 2019 in Nuremberg shows the digital ecosystem of Phoenix Contact through customer experiences.

The challenge

Translating technologically complex topics into a universally understandable space.



Our approach

A communication and design concept that uses real-life application scenarios to showcase the advantages and potential of the brand.

Skills

Concept, planning, design, realisation

Credits

Client:
Phoenix Contact GmbH & Co. KG, Blomberg

Concept, planning, design and realisation:
Atelier Markgraph, Frankfurt am Main

Motion design:
Atelier Markgraph, Frankfurt am Main
wirmachenbunt, Hamburg

Post production:
RAID, Frankfurt am Main

AV media and lighting:
AV-X, Oststeinbek

Graphic production:
LEKO Grafik Produktion, Weinstadt

Spatial development measures:
Billmann Event GmbH, Nuremberg

Documentation photos:
Atelier Markgraph, Frankfurt am Main;
Thomas Lother, EYE-D PHOTODESIGN, Nürnberg

THE COMMUNICATION CONCEPT INTEGRATES CURRENT PROJECT RESULTS IN INTERACTIVE, MULTIMEDIA PRESENTER SHOWS.

The storytelling shows how, for example, a power plant from the 1970s was equipped for future requirements and connected to technologies such as the blockchain with the help of PLCnext Technology.

A LARGE SCREEN IS USED BY THE PRESENTERs TO CONVEY THE CONTENT.

An LED screen with atmospheric sound effects and spatial quotations translate the mood and environment of the projects into the space.

THE CENTRAL DESIGN ELEMENT IS A HIGH LOAD SHELF SPANNING THE ENTIRE AREA. 

The integration of screens and props creates a forty-metre-long media area that remotely presents the wide range of PLCnext Technology, its benefits and fields of work. The workshop area located at the back of the shelf gives interested parties the opportunity to delve into technical details and their own concerns and thus represents the central location of the conversion.

THIS IS HOW PHOENIX CONTACT’S CUSTOMER EXPERIENCES AT SPS 2019 IN NUREMBERG FOCUS ON ACTION RATHER THAN FUTURE MUSIC TO DEMONSTRATE THE BENEFITS OF THE

PLCNEXT ECOSYSTEM.

Furthermore, all stand requisites and components are borrowed or recycled for reasons of sustainability.

Credits

Client:
Phoenix Contact GmbH & Co. KG, Blomberg

Concept, planning, design and realisation:
Atelier Markgraph, Frankfurt am Main

Motion design:
Atelier Markgraph, Frankfurt am Main
wirmachenbunt, Hamburg

Post production:
RAID, Frankfurt am Main

AV media and lighting:
AV-X, Oststeinbek

Graphic production:
LEKO Grafik Produktion, Weinstadt

Spatial development measures:
Billmann Event GmbH, Nuremberg

Documentation photos:
Atelier Markgraph, Frankfurt am Main;
Thomas Lother, EYE-D PHOTODESIGN, Nürnberg

Awards

References