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Corporate experience for the gkk DialogGroup in the House of Dialogue

2018 | CORPORATE EXPERIENCE | GKK DIALOGGROUP | FRANKFURT AM MAIN

The corporate experience we designed for the Frankfurt headquarters of the gkk DialogGroup combines corporate values and the new CI for the full-service agency.‍

The challenge

Creating a “cultural charge” in the gkk working world.


Our approach

Vertically themed architecture that uses playful communication measures to make the feeling of a lived dialogue spatially tangible.

Skills

Design, communication, implementation

Credits

Client: gkk DialogGroup GmbH, Frankfurt am Main

Communication, design and implementation: Atelier Markgraph, Frankfurt am Main

Corporate design: blila. Studio für Gestaltung, Frankfurt am Main

Documentation photos: Kristof Lemp, Darmstadt

THE AGENCY ROOMS BECOME A CULTURAL EXPERIENCE.

The concept of “cultural enrichment” by creative consultant Jan Teunen was one of the design impulses for the new corporate experience. The scenography derives memorable communication measures and symbols from the brand values.

THE FIRST FLOOR IS ENTIRELY DEDICATED TO THE DIRECT EXCHANGE OF IDEAS.

Light installations, distinctive messages and a clear design language quote the straightforwardness of minimal art. As such, they symbolically represent the directness of the dialogue.

Everything on the third floor revolves around the literal eye level at which conversation partners meet. Sliding and rotating puzzles of employee portraits lead to absurdly humorous results and add an interactive dimension to the floor, which promotes communication between employees.

THE FIFTH FLOOR IS A SYMBOL OF OPTIMISM.

Street art and a larger-than-life smiley create a playful world of experience that communicates a positive vision of the future. The thematic architecture, which extends from the underground parking lot to the sixth floor also considers the new corporate identity conceived with the Frankfurt design office “blila”, that translates the spoken word into colour via the so-called “colour phone”. 

Credits

Client: gkk DialogGroup GmbH, Frankfurt am Main

Communication, design and implementation: Atelier Markgraph, Frankfurt am Main

Corporate design: blila. Studio für Gestaltung, Frankfurt am Main

Documentation photos: Kristof Lemp, Darmstadt

Awards

Winner, DDC Wettbewerb Gute Gestaltung 2019

References

WILLKOMMEN IM BÜRO DER ZUKUNFT

Das neue Haus des Dialogs ist ein Bürogebäude, das rund um die Bedürfnisse unserer Mitarbeiter konzipiert wurde.

Der Dialog kann beginnen

Markus Frank, Stadtrat und Dezernent für Wirtschaft der Stadt Frankfurt, sagte über die gkk dialog: „Die Geschichte der gkk dialog ist eine einzigartige Erfolgsstory, die zu Frankfurt, dem großen Kreativitätsstandort, ganz wunderbar passt.“