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Built excellence as a corporate architecture statement for Investa at Expo Real 2017

2017 | BRAND EXPERIENCE | INVESTA HOLDING GMBH | EXPO REAL | TRADE FAIR MUNICH

The corporate architecture of Investa‘s brand presence at the Expo Real 2017 in Munich corresponds to the self-image of the real estate company.

The challenge

Designing and realising the strongly differentiating brand image of a premium real estate company.‍


Our approach

A stand architecture that, with its clear design language and high-quality materials, is a metaphor for the company‘s claim to excellence and structural excellence.

Skills

Planning, design, realisation

Credits

Client: Investa Holding GmbH, Eschborn

Communication concept and design: Atelier Markgraph GmbH, Frankfurt am Main

Exhibition construction: MAC GmbH, Langenlonsheim

Light: BELA GmbH, Unterföhring

Documentation photos: MAC GmbH, Langenlonsheim / Atelier Markgraph, Frankfurt am Main

Clear lines and shapes characterise the appearance of the company and remind us of the great names of modernity.

The interior and exterior design makes use of a rough concrete texture that blurs classic boundaries, while remotely effective openings in the front allow views of the interior.


INSIDE YOU CAN FEEL THE INTERPLAY BETWEEN ROUGH AND SMOOTH SURFACES.

Walnut wood and the colour scheme from the Le Corbusier canon underline a timeless awareness of quality. The high level of detail can also be seen in the minimalist furniture, which creates a showroom atmosphere that is tailored to the target group.‍

THE DOMINANT ELEMENT OF THE SPACE IS A CEILING SCULPTURE MADE OF BRUSHED ALUMINIUM, THE SHAPE OF WHICH RESULTS FROM THE OVERLAPPING OF FIVE INVESTA PROJECTS. 

Its centrality not only results in a visual link between the two-storey brand room, but also draws attention to the atriums, which make the 90 square metres of the presentation appear more spacious.

Credits

Client: Investa Holding GmbH, Eschborn

Communication concept and design: Atelier Markgraph GmbH, Frankfurt am Main

Exhibition construction: MAC GmbH, Langenlonsheim

Light: BELA GmbH, Unterföhring

Documentation photos: MAC GmbH, Langenlonsheim / Atelier Markgraph, Frankfurt am Main

Awards

References