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Viega World – Seminar Center of the Future

KNOWLEDGE, FASCINATION AND BRAND EXPERIENCE

Exhibition, Brand Experience & Showroom, Visitor Centre | Exhibit Design, Software Development, Corporate Identity, Graphic Design | Viega

With Viega World, an innovative seminar centre has been created that sets new standards. Target group-specific communication and interaction offers support seminar operation sand provide unique insights into the Viega system world, technical application areas and methods.

 

The challenge

The conception and design of an innovative seminar centre that fascinates, imparts knowledge and makes the brand a holistic experience: a showpiece project for the entire industry.

 

Our approach

An interactive exhibition that enlivens the space between theory and practice. With a fusion of haptic and playful elements as well as digital interfaces and BIM integration, the aim was to create a place where knowledge is vividly conveyed and the heart of the brand beats at the same time. The building itself becomes the training content.

 

Skills

Concept, design, planning, realisation, general contractor

Credits

Client: Viega GmbH & Co. KG, Ennest

Exhibition construction, exhibits: metron eging GmbH, Eging am See

Graphic production: Stadelmayer Werbung GmbH, Kirchheim unter Teck

Visualisation: MZ motion design GmbH, Stuttgart

Film production: Monomango GmbH, Berlin

Sound design: Klangerfinder GmbH & Co. KG, Stuttgart

Programming interactive stele: wirmachenbunt GmbH & Co. KG, Hamburg

Signage systemic planning: sis I sign informations systems GmbH, Hamburg

Video technology, audio technology, and lighting technology: BeWunder GmbH, Berlin

Photo documentation: Kristof Lemp, Darmstadt

Film documentation: Chris Gerster, Frankfurt am Main

PRODUCTS, TECHNOLOGIES AND BRAND ON 2,800 SQUARE METRES

A world filled with exhibits to look at, touch and learn from: that is Viega World in Attendorn-Ennest. The new seminar centre from Viega, technology leader in the plumbing and heating industry, takes knowledge transfer to a new level. Viega World is more than just a training centre. It activates, inspires and invites you on a journey through the Viega brand world. More than 90 exhibits are presented on around 2,800 square metres of exhibition space. The exhibition also offers structurally designed insights, a digital experience space and digital models of the building. A highlight in the truest sense of the word: the around 18-metre-high and luminously pulsating sculpture made of Viega pipes.

"The goal was to provide a user-friendly introduction to complex topics such as piping technology. In addition to the hands-on exhibits, it was important for us to create a uniform world of digital information transfer. Making the interaction of sensors and actuators visible to the viewer found its freestyle in the AquaLab – here experiments in the self-regulating drinking water system and their effects are made visible."

Sebastian Haase
Interactive Experiences

DIGITAL BUILDING TWIN THROUGH BUILDING INFORMATION MODELLING (BIM)

“Making the hidden visible”– according to this motto, the building opens up insights into processes that normally go unnoticed behind closed walls and floors. For example, visitors can discover exposed pipe systems. With the help of augmented reality exhibits and other digital applications, a digital twin of the building can be explored. The building twin was created using BIM, a working method for the digital visualisation of building data.

HANDS-ON, TEST IT OUT AND LEARN

AquaLab, workbenches for pipe processing, interactive sculptures and multimedia stations: whether analogue or digital – the exhibits are diverse, informative and functional. Hands-on experience and trying things out are expressly encouraged. Complex functions of products, product groups and processes are communicated to visitors in an immersive way. In this way, they can experience how certain applications work under real conditions.

Credits

Client: Viega GmbH & Co. KG, Ennest

Exhibition construction, exhibits: metron eging GmbH, Eging am See

Graphic production: Stadelmayer Werbung GmbH, Kirchheim unter Teck

Visualisation: MZ motion design GmbH, Stuttgart

Film production: Monomango GmbH, Berlin

Sound design: Klangerfinder GmbH & Co. KG, Stuttgart

Programming interactive stele: wirmachenbunt GmbH & Co. KG, Hamburg

Signage systemic planning: sis I sign informations systems GmbH, Hamburg

Video technology, audio technology, and lighting technology: BeWunder GmbH, Berlin

Photo documentation: Kristof Lemp, Darmstadt

Film documentation: Chris Gerster, Frankfurt am Main