The new studio design provides the ideal stage for winter sports from all over the world - far removed from the broadcasting venues, but still up close and personal.
To communicate the atmosphere of fascinating winter sports events and snowy ski resorts, despite limited filming possibilities on location.
A hybrid studio design that transports white winter landscapes and winter sports feeling via green screen and an AR layer.
Concept, design, TV set design, spatial development ZDF sports formats
In order to give the viewers the feeling of being close to the events, we designed several TV sets, from which live broadcasts take place. The winter sports areas are then broadcast into the studio in Mainz and into the viewers‘ living rooms via green screen and AR layer.
Thus, the architecture reflects the brand identity (A new TV set design for ZDF Sport) and the on-air design gives the broadcasts visual consistency and a high recognition value.
In addition, there is a mobile set for short-term use. With minor modifications, the sets can be adapted to other sports, such as handball and basketball, and thus can continue to be used after the end of the winter sports season.