The CONNECT intelligent connectivity toolkit enables both intuitive sharing experiences and quantitative analyses of Mercedes-Benz EQnight KPIs.
To develop a networking exhibit that facilitates memorable guest interactions whilst prompting engagement with the event themes.
A versatile, modular NFC toolkit that motivates playful interaction in combination with intuitive UX design and smart wearables.
Exhibit design, layout, implementation
It was presented in Amsterdam as part of the Mercedes-Benz EQnight. At the modules, guests personalize their NFC wristband, exchange their contact details and collect information surrounding the event. The wireless content exchange guarantees smooth guest management and an event KPI analysis function.
from the invitation and online registration on a dedicated landing page to the live mailing and a summary email the next morning.
the algorithmically supported, animated installation “Face of the Night” combines the profile photos of the guests and thus obtains a new, constantly changing face at every event.
Silver, ADC Deutschland 2022