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Networking toolkit for Mercedes-Benz:

Connecting people

EXHIBIT DESIGN | MERCEDES-BENZ | EQNIGHT | AMSTERDAM

The CONNECT intelligent connectivity toolkit enables both intuitive sharing experiences and quantitative analyses of Mercedes-Benz EQnight KPIs.

 

The challenge

To develop a networking exhibit that facilitates memorable guest interactions whilst prompting engagement with the event themes.

 

Our approach

A versatile, modular NFC toolkit that motivates playful interaction in combination with intuitive UX design and smart wearables.

 

Skills

Exhibit design, layout, implementation

Credits

Client: Mercedes-Benz AG, Stuttgart
Conception and design: Atelier Markgraph, Frankfurt am Main
Construction: Expotec, Mainz
Software: 3spin, Darmstadt
Documentation photos: Atelier Markgraph, Frankfurt am Main

The holistic CONNECT networking tool combines guest management, communication and interactive user experiences.

It was presented in Amsterdam as part of the Mercedes-Benz EQnight. At the modules, guests personalize their NFC wristband, exchange their contact details and collect information surrounding the event. The wireless content exchange guarantees smooth guest management and an event KPI analysis function.

DSGVO-compliant mailing and data management support the user experience:

from the invitation and online registration on a dedicated landing page to the live mailing and a summary email the next morning.

A large-scale media installation complements the CONNECT experience:

the algorithmically supported, animated installation “Face of the Night” combines the profile photos of the guests and thus obtains a new, constantly changing face at every event.

Credits

Client: Mercedes-Benz AG, Stuttgart
Conception and design: Atelier Markgraph, Frankfurt am Main
Construction: Expotec, Mainz
Software: 3spin, Darmstadt
Documentation photos: Atelier Markgraph, Frankfurt am Main

Awards

Silver, ADC Deutschland 2022

References